United States 2026 · Every advertiser

Scott Herndon for Idaho

This page ran 9 paid political ads on Facebook and Instagram between 1 May 2026 and 26 October 2026. Meta reports $500 – $1.4K of spend, which makes it the 13,905th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Republicans’ side. Race: State. Paid for by Scott Herndon for Senate.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

9

ads

$946

reported spend, range $500 – $1.4K

0.0%

of spend on federal races

$150

median spend per ad

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
78%
Promotional
22%

Share of the 9 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Jim Woodward$349
  • Proposition 1$150
  • Idahoans United for Women and Families$50

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Health
44%
Electoral process & turnout
33%
Security, crime & immigration
33%
Economy & cost of living
11%
Agriculture & food
11%

Spend by race: State 53%, Ballot measures 47%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Name a Republican leader in Idaho. Chances are they are already voting NO on Proposition 1. In just the last few days, the opposition to Prop 1 across the Idaho GOP has become almost total. The Idaho Republican Party announced that ten of our top officeholders oppose it: Governor Brad Little, both of our U.S. Senators, Mike Crapo and Jim Risch, both of our Congressmen, Mike Simpson and Russ Fulcher, Lt. Governor Scott Bedke, Attorney General Raul Labrador, Controller Brandon Woolf, Superintend

    16 October 2026 · Scott Herndon for Idaho · $100 – $199 · 7K+ impressions · Attack · Ad Library

  • This is my wife, Arlene. She is a mother, and she sat down and read Proposition 1 for herself. What she found stopped her cold. Proposition 1 would create a right to abortion for a minor, with no age limit. It reaches all the way to nine months. It does not even require a doctor to perform it. And it removes the parental consent that Idaho has always required, so your sixteen-year-old daughter could go through this without you ever being told, and without your permission ever being asked. You

    13 October 2026 · Scott Herndon for Idaho · $100 – $199 · 10K+ impressions · Attack · Ad Library

  • You never really own your home if you have to pay the government rent on it every year. That is what a property tax is. At the Idaho Republican convention in Meridian, I spoke for eliminating it. Not trimming it, not capping it. Eliminating it. Our state's Republican Party platform now says the same thing: property tax is an inherently unjust tax that turns a paid-off home into government collateral and threatens homeownership. A free people should be able to own their land outright. I will ke

    13 October 2026 · Scott Herndon for Idaho · $100 – $199 · 10K+ impressions · Promotional · Ad Library

  • HB 752 makes it a misdemeanor for a biological male to intentionally enter women's restrooms, locker rooms, and private spaces where women and girls are undressing. A second offense is a felony. Idaho is the first state in the nation to pass this law. I co-authored this bill with Rep. Cornel Rasor. The governor signed it. Jim Woodward voted yes but stood on the Senate floor to oppose the penalties that give the law teeth. Without those penalties, it's just words on paper. And really, how could

    1 May 2026 · Scott Herndon for Idaho · $100 – $199 · 20K+ impressions · Attack · Ad Library

  • Jim Woodward says I'm lying about his record on immigration. Yet listen to his own words as he admits the vote exactly as I have reported it. In 2021, the Idaho dairy industry lobbied the Legislature to move forward on driver authorization cards for illegal immigrants. In testimony at the capitol, they admitted that at least 70% of their employees cannot pass an I-9 audit. They wanted policy to keep their illegal workforce in Idaho. The result was SCR 107, a resolution directing the Legislatu

    1 May 2026 · Scott Herndon for Idaho · $100 – $199 · 10K+ impressions · Attack · Ad Library

  • They are counting on you to stay home. Early voting is open right now. You do not have to wait for November 3rd. In Bonner County, vote early in person at the county elections office at Hwy 2 and Division in Sandpoint. In Boundary County, cast an in-person absentee ballot at your elections office. Open during business hours, now through Friday, October 30th. While you are there, vote NO on Proposition 1 and vote the full Republican ticket, top to bottom. Do not give them your empty chair. If

    21 October 2026 · Scott Herndon for Idaho · $0 – $99 · 5K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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