United States 2026 · Every advertiser
Roy Cooper: 40 Years is Enough
This page ran 395 paid political ads on Facebook and Instagram between 1 September 2026 and 1 October 2026. Meta reports $153.4–210.1K of spend, which makes it the 420th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Republicans’ side. Race: Federal. Paid for by SLF PAC.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
On the FEC record
SLF PAC, a super PAC (independent expenditures only). FEC committee C00571703 ↗
Independent expenditures reported to the FEC through 1 November 2026: $0 supporting Democrats or opposing Republicans in a general election, $337M supporting Republicans or opposing Democrats in a general election, $8.5M for or against candidates of other parties, $3.3M unplaced (opposition outside a general election, which is a fight inside a party, or a target whose party the filing does not name). The side above follows this record, not the wording of the ads: at least 90% of the dollars it placed for or against a party’s candidates went one way.
395
ads
$181.8K
reported spend, range $153.4–210.1K
100%
of spend on federal races
$150
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$181.8K
395 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Roy Cooper: 40 Years is Enough · $181.8K
- Federal races
- 100%
- Median spend per ad
- $150
- Attack ads, of text ads
- 100%
On Google and YouTubeSearch · YouTube · Display
$34–40.7M
3,162 ads from 3 verified advertiser accounts, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 205.5×
- Formats
- 3,134 video · 28 text
- Impressions
- 1.2B+
- Targeting declared
- age on 2,831 ads · gender on 2,821 ads
- States named
- Ohio, Alaska, Maine, Iowa, North Carolina, Michigan +15
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| SLF PAC | 3,055 | 3,031 video · 24 text | OH, AK, ME +11 | 10 Jun | 4 Nov | $31.7–38M |
| SENATE LEADERSHIP FUND | 82 | 78 video · 4 text | KS | 3 Oct | 3 Nov | $2.1–2.5M |
| Saving Liberty Fund | 25 | 25 video | NY, AR, WI +7 | 28 Jul | 21 Sep | $143.1–170.3K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 3 largest.
Spend by week the ad started
Tone
Share of the 278 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Roy Cooper$104.5K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 57%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
⚠️ Roy Cooper let 3,500 criminals out early, including Jimmy Speight Jr. Cooper gave Speight another chance even though he already had 8 convictions—including burglary, car theft, and sexually abusing a 14-year old child. Then he went on to SEXUALLY ASSAULT a woman and MURDER an innocent man. North Carolina cannot afford more of Cooper’s reckless judgment.
25 September 2026 · Roy Cooper: 40 Years is Enough · $8–9K · 500K+ impressions · Attack · Ad Library
Forty Years of Roy Cooper is ENOUGH
25 September 2026 · Roy Cooper: 40 Years is Enough · $6–7K · 500K+ impressions · Ad Library
Roy Cooper let 3,500 CRIMINALS out on the street. 18 of them were murderers. One stabbed a woman to death, leaving her body in a well. NORTH CAROLINA: 40 years of Roy Cooper is ENOUGH!
14 September 2026 · Roy Cooper: 40 Years is Enough · $5–6K · 500K+ impressions · Attack · Ad Library
🚨Jimmy Speight Jr. had eight convictions, including sexually abusing a 14-year old child. Roy Cooper let him out of prison early. Speight then sexually assaulted a woman and murdered an innocent man. Cooper’s recklessness had deadly consequences. Forty years is ENOUGH.
25 September 2026 · Roy Cooper: 40 Years is Enough · $3.5–4K · 200K+ impressions · Attack · Ad Library
40 years of Cooper is ENOUGH
14 September 2026 · Roy Cooper: 40 Years is Enough · $3–3.5K · 200K+ impressions · Ad Library
With the stroke of a pen—Roy Cooper released 3,500 prisoners. Innocent families paid the price because Roy Cooper chose CRIMINALS over North Carolinians. Roy Cooper has been in politics 40 years, and we’re paying the price.
17 September 2026 · Roy Cooper: 40 Years is Enough · $2.5–3K · 250K+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.