United States 2026 · Every advertiser

Roy Caldwell for Montana State House

This page ran 2 paid political ads on Facebook and Instagram between 17 May 2026 and 20 September 2026. Meta reports $400 – $598 of spend, which makes it the 16,512th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Republicans’ side. Race: State.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

2

ads

$499

reported spend, range $400 – $598

0.0%

of spend on federal races

$250

median spend per ad

Spend by week the ad started

1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Promotional
100%

Share of the 2 ads with text that our model classified. Attack ads name an opponent.

Topics

Candidate profile
100%
Economy & cost of living
50%
Education
50%
Electoral process & turnout
50%

Spend by race: State 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Elect Common Sense Conservative Roy Caldwell: Fighting for affordability, education, and freedom for the Helena Valley Northeast.

    20 September 2026 · Roy Caldwell for Montana State House · $300 – $399 · 15K+ impressions · Promotional · Ad Library

  • Return your Ballot by June 2 - Vote Republican Roy Caldwell for House District 84. Strong Leadership. Real Results. Conservative Values. Learn more at www.caldwellforhd84.com

    17 May 2026 · Roy Caldwell for Montana State House · $100 – $199 · 25K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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Roy Caldwell for Montana State House : political ads on Facebook and Instagram before the 2026 US midterms · Vipima