United States 2026 · Every advertiser
Paula Heupel for Merced County Superintendent of Schools
This page ran 3 paid political ads on Facebook and Instagram between 8 May 2026 and 23 May 2026. Meta reports $2.5–3.2K of spend, which makes it the 8,713th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Republicans’ side. Race: Local.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
3
ads
$2.8K
reported spend, range $2.5–3.2K
0.0%
of spend on federal races
$950
median spend per ad
Spend by week the ad started
Tone
Share of the 3 ads with text that our model classified. Attack ads name an opponent.
Topics
Spend by race: Local 100%.
Spend by ad language: English 100%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
"Superintendent Paula Heupel is Merced County Teachers' choice for Merced County Superintendent of Schools. Serving Merced County families for over 37 years, including a tenure with the Merced County Office of Education, you can count on Paula to support our teachers and students. Please join Merced County Teachers in supporting Paula Heupel for Superintendent of Schools." - Merced County Office of Education Teachers Association President Cristina Vara
23 May 2026 · Paula Heupel for Merced County Superintendent of Schools · $1–1.5K · 30K+ impressions · Promotional · Ad Library
“A Lifelong Conservative, Paula Heupel, is proudly endorsed by the San Joaquin Valley Congress of Republicans. We can count on Paula to ensure parents have a voice in their students' education and increase Career Technical Education opportunities for our kids.” - Dwight Williams, San Joaquin Valley Congress of Republicans President.
23 May 2026 · Paula Heupel for Merced County Superintendent of Schools · $900 – $999 · 20K+ impressions · Promotional · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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