Paul Berch for NH

This page ran 36 paid political ads on Facebook and Instagram between 29 June 2026 and 26 October 2026. Meta reports $100 – $3.7K of spend, which makes it the 10,617th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Democrats’ side. Race: State.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

ads

$1.9K

reported spend, range $100 – $3.7K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

6 Jul

3 Aug

7 Sep

5 Oct

Spend still counting

2 Nov

Tone

Attack

25%

Promotional

25%

Informational

50%

Share of the 4 ads with text that our model classified. Attack ads name an opponent.

Most attacked

Mr. Graves$50

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Economy & cost of living

25%

Education

25%

Candidate profile

25%

Other

25%

Spend by race: State 100%.

Spend by ad language: English 11%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

Seems like all Mr. Graves wants to do is increase our fees & taxes.
15 October 2026 · Paul Berch for NH · $0 – $99 · 2K+ impressions · Attack · Ad Library
In the prior posting of this, I had reversed the numbers. Credit to Kate Day for raising the question. Data from the NH DOE website.
8 October 2026 · Paul Berch for NH · $0 – $99 · 1K+ impressions · Informational · Ad Library
A fellow in West Chesterfield waved me down today as I was on my way back from an errand in Brattleboro. He asked if I remembered him. I told him his face was familiar, but I couldn’t remember his name. He introduced himself — I’ll call him C.W. — and told me his story. He said I had represented him back in 1989. He was a young man facing a number of drug-related charges. He was living across the state line in Massachusetts, and the prosecutor wanted him held as a “flight risk.” C.W. reminded me
30 September 2026 · Paul Berch for NH · $0 – $99 · 4K+ impressions · Promotional · Ad Library
"Each of us can make a difference. Together we make change" (Barbara Mikulski)
29 June 2026 · Paul Berch for NH · $0 – $99 · 3K+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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