United States 2026 · Every advertiser
NRA Institute for Legislative Action
This page ran 34 paid political ads on Facebook and Instagram between 18 August 2026 and 25 October 2026. Meta reports $77.3–95.6K of spend, which makes it the 797th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Republicans’ side. Race: Federal. Paid for by National Rifle Association Institute for Legislative Action.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
34
ads
$86.4K
reported spend, range $77.3–95.6K
85%
of spend on federal races
$1.7K
median spend per ad
Spend by week the ad started
Tone
Share of the 34 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- James Talarico$61K
- Joe Biden$6.4K
- Gov. Spanberger$149
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 85%, State 0.2%, No specific race 15%.
Spend by ad language: English 100%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
James Talarico wants your guns. Period. He’s spent years pushing to outlaw the most popular firearms in Texas, and now he wants a Senate seat to finish the job. Washington’s most radical gun-grabbers are counting on him. Don’t let them win. Defeat James Talarico on November 3rd.
13 October 2026 · NRA Institute for Legislative Action · $15–20K · 1M+ impressions · Attack · Ad Library
James Talarico has spent years planning his war on our Second Amendment rights. Now he wants the power to do it from the U.S. Senate. He’d ban the firearms Texans rely on and give Washington’s gun-grabbers exactly what they’ve always wanted. We have to DEFEAT James Talarico before it’s too late.
13 October 2026 · NRA Institute for Legislative Action · $7–8K · 1M+ impressions · Attack · Ad Library
Our legal challenge put Virginia's gun ban on hold - but this fight is far from over. We need your support now.
19 August 2026 · NRA Institute for Legislative Action · $5–6K · 250K+ impressions · Promotional · Ad Library
Every time Washington liberals come for your rights, Ken Paxton is standing in the way. He beat Democrats in court over private gun sales. He defended Texas law protecting gun owners from overreach. Now he’s ready to take that fight to the U.S. Senate. Don’t sit this one out. Vote Ken Paxton on November 3rd.
25 October 2026 · NRA Institute for Legislative Action · $3–3.5K · 500K+ impressions · Promotional · Ad Library
Large magazine ban? Talarico: “Yes.” Assault Weapons ban on the table? Talarico: “Absolutely!” James Talarico isn’t hiding what he wants. Don’t be left defenseless. Defeat James Talarico on November 3rd.
13 October 2026 · NRA Institute for Legislative Action · $3–3.5K · 500K+ impressions · Attack · Ad Library
Don’t take our word for it. Take his. When asked if there should be an assault weapons ban and a magazine ban, James Talarico said one word: “Yes.” He’s been planning to come for our guns for years, and now he’s told us exactly what he’d do in the Senate. Defeat James Talarico on November 3rd.
13 October 2026 · NRA Institute for Legislative Action · $3–3.5K · 600K+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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