North Carolina Opportunity Alliance

This page ran 195 paid political ads on Facebook and Instagram between 11 September 2026 and 21 October 2026. Meta reports $94.9–130.2K of spend, which makes it the 633rd largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Republicans’ side. Race: State. Paid for by NC OPPORTUNITY ALLIANCE.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

195

ads

$112.6K

reported spend, range $94.9–130.2K

0.0%

of spend on federal races

$350

median spend per ad

Spend by week the ad started

7 Sep

5 Oct

Spend still counting

2 Nov

Tone

Attack

85%

Promotional

15%

Share of the 192 ads with text that our model classified. Attack ads name an opponent.

Most attacked

Shelly Headen$9.6K
LeVon Barnes$8.8K
Ian Baltutis$7.5K
Mark Speed$7.4K
Chris Bishopp$7.4K
Thomas Monks$7.3K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Economy & cost of living

66%

Candidate profile

42%

Security, crime & immigration

24%

Infrastructure & energy

11%

Corruption & governance

6.3%

Electoral process & turnout

2.1%

Health

1.0%

Spend by race: State 66%, Local 6.0%, No specific race 28%.

Spend by ad language: English 98%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

LeVon Barnes lives in a fantasy land where taxpayers are forced to give up more while he provides new benefits for illegal immigrants. That’s questionable judgment.
6 October 2026 · North Carolina Opportunity Alliance · $3.5–4K · 300K+ impressions · Attack · Ad Library
Raleigh doesn’t need another out of touch elected official living in their own reality. It’s his way or the highway.
6 October 2026 · North Carolina Opportunity Alliance · $3–3.5K · 200K+ impressions · Attack · Ad Library
Shelly Headen is ready to bring extreme policies and divisive behavior to our neighborhoods. She’s too radical for Raleigh.
6 October 2026 · North Carolina Opportunity Alliance · $2.5–3K · 175K+ impressions · Attack · Ad Library
We must send Winn Decker back to where he came from. He’s an outsider who wants to make North Carolina more radical AND more expensive.
6 October 2026 · North Carolina Opportunity Alliance · $2.5–3K · 200K+ impressions · Attack · Ad Library
Ian Baltutis’s record has major concerns: Higher Taxes. Public Safety. Immigration Policy. We can’t allow this kind of failed leadership in Raleigh.
9 October 2026 · North Carolina Opportunity Alliance · $2–2.5K · 200K+ impressions · Attack · Ad Library
Mark Burrows is distracting you from his plan to eliminate affordable energy for our homes and cars. That makes life even more unaffordable for North Carolina families.
9 October 2026 · North Carolina Opportunity Alliance · $2–2.5K · 200K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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