NH Senate Democrats

This page ran 297 paid political ads on Facebook and Instagram between 28 August 2026 and 26 October 2026. Meta reports $16.5–46.7K of spend, which makes it the 1,844th largest advertiser of the 24,034 pages in our data. Advertiser type: Party. Most of its spend was on the Democrats’ side. Race: State.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

297

ads

$31.6K

reported spend, range $16.5–46.7K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

7 Sep

5 Oct

Spend still counting

2 Nov

Tone

Attack

100%

Promotional

0.3%

Share of the 297 ads with text that our model classified. Attack ads name an opponent.

Most attacked

Denise Ricciardi$10.2K
Victoria Sullivan$8.5K
Tim McGough$4.4K
Kevin Avard$4.2K
Dan Innis$2.5K
Keith Murphy$746

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Corruption & governance

42%

Candidate profile

28%

Economy & cost of living

24%

Education

19%

Infrastructure & energy

15%

Health

8.4%

Spend by race: State 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

Victoria Sullivan is wrong for our students. Vote for our future, vote for Leonard Bell.
12 October 2026 · NH Senate Democrats · $1–1.5K · 35K+ impressions · Attack · Ad Library
Tim McGough’s own party removed him after abuse allegations. He can’t work for us in Concord.
12 October 2026 · NH Senate Democrats · $1–1.5K · 40K+ impressions · Attack · Ad Library
Denise Ricciardi’s making Granite Staters pay the price. Vote Matt McLaughlin for lower property taxes.
14 October 2026 · NH Senate Democrats · $900 – $999 · 20K+ impressions · Attack · Ad Library
Denise Ricciardi has voted with Concord party leaders 96% of the time, hurting public schools and raising healthcare costs.
3 October 2026 · NH Senate Democrats · $900 – $999 · 20K+ impressions · Attack · Ad Library
Victoria Sullivan steered nearly $30 million in taxpayer money to a program that then hired her. She hid the facts from you.
3 October 2026 · NH Senate Democrats · $600 – $699 · 15K+ impressions · Attack · Ad Library
Kevin Avard is putting lobbyists and special interests over Granite State families.
20 October 2026 · NH Senate Democrats · $300 – $399 · 10K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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