United States 2026 · Every advertiser
Melissa Hurtado
This page ran 70 paid political ads on Facebook and Instagram between 5 May 2026 and 26 October 2026. Meta reports $53.7–68.9K of spend, which makes it the 1,088th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Democrats’ side. Race: State. Paid for by Valley Families for Melissa Hurtado for Senate 2026.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
70
ads
$61.3K
reported spend, range $53.7–68.9K
0.0%
of spend on federal races
$150
median spend per ad
Spend by week the ad started
Tone
Share of the 70 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Guillermo Gonzalez$20.4K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: State 100%.
Spend by ad language: English 95%, Spanish 5.0%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Data center companies are all in for Guillermo Gonzalez. $510,000 and counting.
6 October 2026 · Melissa Hurtado · $8–9K · 1M+ impressions · Attack · Ad Library
Hurtado fought to reduce child hunger, expand Medi-Cal, crack down on price gouging — and opposed every gas tax hike.
20 May 2026 · Melissa Hurtado · $7–8K · 700K+ impressions · Promotional · Ad Library
State Senator Melissa Hurtado took on her own party to oppose any increase in the gas tax, because filling up your truck should not be a luxury.
21 September 2026 · Melissa Hurtado · $3–3.5K · 600K+ impressions · Promotional · Ad Library
State Senator Melissa Hurtado is leading the fight to upgrade our water infrastructure, because clean water should not be a luxury.
21 September 2026 · Melissa Hurtado · $3–3.5K · 600K+ impressions · Promotional · Ad Library
State Senator Melissa Hurtado working to expand affordable health care and clean water.
5 May 2026 · Melissa Hurtado · $2.5–3K · 200K+ impressions · Promotional · Ad Library
Guillermo Gonzalez dice que más centros de datos en el Valle sería muy bueno. Sería muy malo para las familias del Valle.
22 October 2026 · Melissa Hurtado · $2–2.5K · 200K+ impressions · Attack · Ad LibrarySpanish
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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