United States 2026 · Every advertiser

Kevin Hertel for State Senate

This page ran 42 paid political ads on Facebook and Instagram between 21 May 2026 and 27 October 2026. Meta reports $137.5–175.9K of spend, which makes it the 480th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Democrats’ side. Race: State.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

42

ads

$156.7K

reported spend, range $137.5–175.9K

0.0%

of spend on federal races

$150

median spend per ad

Spend by week the ad started

1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
4.8%
Promotional
95%

Share of the 42 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • my opponent$999

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Candidate profile
36%
Infrastructure & energy
36%
Economy & cost of living
33%
Rallies & events
33%
Electoral process & turnout
24%
Social protection
9.5%
Corruption & governance
4.8%
Education
4.8%

Spend by race: State 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • State Senator Kevin Hertel passed the largest tax cut for working families in Michigan’s history and repealed the retirement tax. He listens and delivers.

    28 September 2026 · Kevin Hertel for State Senate · $25–30K · 1M+ impressions · Promotional · Ad Library

  • In Lansing, Senator Hertel is focused on delivering solutions for Lake St. Clair and Selfridge. He gets things done.

    8 August 2026 · Kevin Hertel for State Senate · $20–25K · 1M+ impressions · Promotional · Ad Library

  • Working families deserve more than promises, which is why, as your State Senator, I’ve cut taxes for working people and worked to make childcare and housing more affordable. I’ll always get things done.

    8 August 2026 · Kevin Hertel for State Senate · $20–25K · 1M+ impressions · Promotional · Ad Library

  • As your State Senator, I’m fighting to protect Lake St. Clair, keep our drinking water safe, and make sure polluters pay their fair share.

    19 October 2026 · Kevin Hertel for State Senate · $10–15K · 600K+ impressions · Promotional · Ad Library

  • Senator Kevin Hertel, gets it done. In Lansing he works with both Democrats and Republicans to deliver for our communities.

    9 September 2026 · Kevin Hertel for State Senate · $10–15K · 500K+ impressions · Promotional · Ad Library

  • In Lansing, I work with anyone to get it done. Securing funding for Selfridge, protecting Lake St. Clair, and cutting costs for working families. Because I’m raising my family here too, and our community comes first.

    9 September 2026 · Kevin Hertel for State Senate · $8–9K · 450K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Kevin Hertel for State Senate: political ads on Facebook and Instagram before the 2026 US midterms · Vipima