United States 2026 · Every advertiser
Kelda Roys
This page ran 25 paid political ads on Facebook and Instagram between 1 May 2026 and 9 August 2026. Meta reports $3.9–7.2K of spend, which makes it the 6,150th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Democrats’ side. Race: State. Paid for by Friends of Kelda Roys .
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
25
ads
$5.5K
reported spend, range $3.9–7.2K
0.0%
of spend on federal races
$50
median spend per ad
Spend by week the ad started
Tone
Share of the 25 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Trump's pick for governor$4.6K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: State 100%.
Spend by ad language: English 100%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
I called out Trump's pick for governor: he refuses to hold the president accountable for his reckless, irresponsible behavior and will be a rubber stamp for his agenda in Wisconsin. I'm State Senator Kelda Roys. I've spent my career fighting for and delivering real progressive change for us. From affordable healthcare to public education, from better wages to protecting our rights, I have been one of Wisconsin's strongest and most effective champions for change. Now, I'm running for governor to
8 May 2026 · Kelda Roys · $1–1.5K · 20K+ impressions · Attack · Ad Library
I'm State Senator Kelda Roys. I've spent my career fighting for and delivering real progressive change for us. From affordable healthcare to public education, from better wages to protecting our rights, I have been one of Wisconsin's strongest and most effective champions for change. Now, I'm running for governor to build a Wisconsin where everyone has the freedom to thrive. I can't be bought. My campaign relies on grassroots donations from hardworking Wisconsinites like you. Make no mistake:
20 May 2026 · Kelda Roys · $300 – $399 · 8K+ impressions · Promotional · Ad Library
Whitewater - I'll see you Monday! Join us as we talk about the future we're fighting for: higher wages, lower costs, and more freedoms for every Wisconsinite. I can't wait to hear from you.
9 August 2026 · Kelda Roys · $0 – $99 · 5K+ impressions · Promotional · Ad Library
Madison, join us at our last event before primary election day on Monday at 6pm at Naples 15 to talk about our plans for higher wages, lower costs, fully funded public schools, and more freedoms for every Wisconsinite.
8 August 2026 · Kelda Roys · $0 – $99 · 10K+ impressions · Promotional · Ad Library
Kelda Roys is a proven Democratic leader who gets things done for Wisconsin families. A state senator, small business owner, attorney, and mom and stepmom of 5, Kelda is relentlessly focused on building a Wisconsin where everyone has the freedom to thrive.
9 June 2026 · Kelda Roys · $0 – $99 · 2K+ impressions · Promotional · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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