United States 2026 · Every advertiser

Jocelyn Benson

This page ran 186 paid political ads on Facebook and Instagram between 4 May 2026 and 26 October 2026. Meta reports $267–343.5K of spend, which makes it the 242nd largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Democrats’ side. Race: State. Paid for by Jocelyn Benson for Governor.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

186

ads

$305.3K

reported spend, range $267–343.5K

0.0%

of spend on federal races

$450

median spend per ad

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
32%
Promotional
68%

Share of the 186 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • our opponent$45.5K
  • The DeVos family and Elon Musk$33.2K
  • my opponents$17.1K
  • Republicans$12.5K
  • Donald Trump and Republicans$4.4K
  • Donald Trump, the DeVos family, and the MAGA machine$2.1K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Electoral process & turnout
83%
Candidate profile
37%
Corruption & governance
27%
Economy & cost of living
6.5%
Rallies & events
6.5%

Spend by race: State 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Stop scrolling, because I need your help to defend the biggest battleground seat in the country. I’m officially the Democratic nominee for governor of Michigan, and our opponent couldn’t be more dangerous for this state. He’s an election denier with Donald Trump’s endorsement and millions in support from the DeVos family. Over the next three months, Republican mega-donors and special interests are going to flood Michigan with attacks and misinformation. We need your help to fight back. Pleas

    11 August 2026 · Jocelyn Benson · $15–20K · 100K+ impressions · Attack · Ad Library

  • Hey everybody, it's Governor Gavin Newsom here in Michigan. But you know who else is here in Michigan? The DeVos family -- investing millions and millions of dollars to flip Michigan from blue to red. And people like Elon Musk, who are coming in and looking to invest in Republicans. But we have Jocelyn Benson. She knows how to get it done, but she needs your help. We have a chance to keep Michigan blue. Make a donation today:

    12 August 2026 · Jocelyn Benson · $10–15K · 100K+ impressions · Attack · Ad Library

  • $5. That’s what I’m asking you to chip in to help us keep the Michigan governor’s office blue this November. Seriously. $5 to help get one more volunteer out on the streets and knocking on doors. $5 to put one more digital ad on an undecided voter’s Instagram feed, so they can hear exactly why I’m running in this race. And $5 to keep me on the road and talking to voters all across Michigan. So, can I count on you to chip in $5 today to help us win in one of the most competitive states

    4 August 2026 · Jocelyn Benson · $10–15K · 250K+ impressions · Promotional · Ad Library

  • Sorry to bug you. I know everyone is asking for money these days. But this race is important enough that I have to ask. Polls show this race is close, and my opponents have the backing of billionaire donors who are ready to spend whatever it takes to flip this seat. Meanwhile, we're building this campaign one grassroots donation at a time. So, will you chip in today to help us compete with GOP attacks and reach more voters, so we can keep the governor's office blue this November?

    24 June 2026 · Jocelyn Benson · $10–15K · 175K+ impressions · Promotional · Ad Library

  • New polling shows our race for governor is basically neck and neck. That means every conversation, every volunteer, and every donation is going to matter in a huge way over the next several months. And while we’re building a strong grassroots campaign, my opponents already have outside groups and billionaire donors spending millions to try to flip Michigan red. We can win this race, but only if we keep building momentum right now. So if you’re able, chip in a few dollars today to help us rea

    1 June 2026 · Jocelyn Benson · $7–8K · 100K+ impressions · Attack · Ad Library

  • Before you scroll away, let me tell you one thing. The Michigan governor’s race is a toss-up. That's not just me saying it. That's what the polls say. And whenever there's a toss-up race in a battleground state like Michigan, the money starts pouring in. That's exactly what's happening right now. So if you want to help us compete, reach voters, and win, I'd be grateful for any contribution you can make today to my campaign for governor.

    5 August 2026 · Jocelyn Benson · $5–6K · 80K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Jocelyn Benson: political ads on Facebook and Instagram before the 2026 US midterms · Vipima