United States 2026 · Every advertiser
Hard Working Maine
This page ran 48 paid political ads on Facebook and Instagram between 7 October 2026 and 27 October 2026. Meta reports $900 – $5.7K of spend, which makes it the 8,151st largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Democrats’ side. Race: No specific race. Paid for by AMERICAN FAMILY VOICES INC. Its funder runs one of the page networks described in the report.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
On the FEC record
AMERICAN FAMILY VOICES, an independent expenditor. FEC committee C90015256 ↗
Independent expenditures reported to the FEC through 1 November 2026: $83.3K supporting Democrats or opposing Republicans in a general election, $0 supporting Republicans or opposing Democrats in a general election. The side above follows this record, not the wording of the ads: at least 90% of the dollars it placed for or against a party’s candidates went one way.
48
ads
$3.3K
reported spend, range $900 – $5.7K
20%
of spend on federal races
$50
median spend per ad
Spend by week the ad started
Tone
Share of the 46 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Susan Collins$348
- President$99
- Donald Trump$99
- Senator Collins$99
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 20%, State 23%, No specific race 57%.
Spend by ad language: English 97%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Five generations of logging in Allagash. Six years running the Maine Senate. A record of feeding hungry kids, lowering health care costs, and standing up for our workers and vets🌲🇺🇸 #MEelections #MEMatters #MELife
27 October 2026 · Hard Working Maine · $700 – $799 · 50K+ impressions · Promotional · Ad Library
Trump's tariffs have hurt our tourism and our wallets. Susan Collins boasts that she got us a tariff exemption- for road salt. Tariffs have added over $1000 in extra costs to Mainers every year. And our grocery and gas prices are still climbing thanks to the war in Iran. #OutOfTouch
12 October 2026 · Hard Working Maine · $100 – $199 · 30K+ impressions · Attack · Ad Library
We work in the trades, on the water and on the land. We work hard in the best state in the country. Maine is our home and we love it.
7 October 2026 · Hard Working Maine · $100 – $199 · 9K+ impressions · Informational · Ad Library
You can appreciate someone's service, and still believe it's time for a change.
26 October 2026 · Hard Working Maine · $0 – $99 · 100+ impressions · Attack · Ad Library
#IranWar #OilHeat #MElife #MEmatters
26 October 2026 · Hard Working Maine · $0 – $99 · 100+ impressions · Ad Library
Susan Collins SAYS she’s pro-choice, but her actions say something else. In 2018, she assured Mainers Brett Kavanaugh respected Roe. He helped overturn it. In 2022, even after a leaked draft showed Roe was about to fall, Collins voted AGAINST the Women’s Health Protection Act, which would have made Roe’s protections federal law.
26 October 2026 · Hard Working Maine · $0 – $99 · 100+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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