United States 2026 · Every advertiser

David Varnam for Lt. Governor

This page ran 17 paid political ads on Facebook and Instagram between 5 May 2026 and 10 August 2026. Meta reports $0 – $1.7K of spend, which makes it the 14,552nd largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Republicans’ side. Race: State. Paid for by Varnam for Wisconsin.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

17

ads

$842

reported spend, range $0 – $1.7K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Promotional
100%

Share of the 17 ads with text that our model classified. Attack ads name an opponent.

Topics

Economy & cost of living
53%
Candidate profile
53%
Education
47%
Health
41%
Security, crime & immigration
29%
Electoral process & turnout
18%
Rallies & events
12%
Infrastructure & energy
5.9%

Spend by race: State 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • I am asking for your vote in Tuesday's Primary Election. I am a pro-life, pro-2A Conservative. I will work with the next Governor to be bold on lowering taxes, protect the unborn, keep men out of women's sports and their lockerrooms, give parents a choice and a voice in education, deport criminal illegal aliens, and raise test scores, standards, and expectations for our students.

    10 August 2026 · David Varnam for Lt. Governor · $0 – $99 · 1K+ impressions · Promotional · Ad Library

  • David Varnam is a Christian Conservative running for Wisconsin's Lieutenant Governor. Vote in the Republican Primary on August 11th and vote for Varnam for a better Wisconsin. David is endorsed by Wisconsin Family Action PAC and Pro Life Wisconsin Victory Fund PAC. Learn more at DavidVarnam.com

    10 August 2026 · David Varnam for Lt. Governor · $0 – $99 · 100+ impressions · Promotional · Ad Library

  • My last parade before Tuesday's primary was in Bloomer on Sunday. I am a pro-life, pro-family, pro-2A Conservative. My endorsements include Wisconsin Family Action PAC and Pro-Life Wisconsin Victory Fund PAC. I am asking for your vote on Tuesday.

    10 August 2026 · David Varnam for Lt. Governor · $0 – $99 · 100+ impressions · Promotional · Ad Library

  • Monday, I knocked on doors in Spooner to talk about my campaign before speaking to a Patriots group in Hayward. I am a pro-life, pro-2A, conservative who wants to be bold on lowering taxes, protecting women's sports and their lockerrooms, and deporting criminal illegal aliens. My endorsements include Pro-Life Wisconsin Victory Fund PAC, and Wisconsin Family Action PAC.

    31 July 2026 · David Varnam for Lt. Governor · $0 – $99 · 1K+ impressions · Promotional · Ad Library

  • I will protect and defend the 2nd Amendment as Lieutenant Governor. So, I am honored to receive a AQ rating from the National Rifle Association Political Victory Fund, which is the highest rating I can achieve.

    27 July 2026 · David Varnam for Lt. Governor · $0 – $99 · 2K+ impressions · Promotional · Ad Library

  • I am honored to be endorsed by Wisconsin Family Action PAC and Pro-Life Wisconsin Victory Fund PAC. I am asking for your vote for Lieutenant Governor in the August 11 Republican Primary Election.

    18 July 2026 · David Varnam for Lt. Governor · $0 – $99 · 2K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

David Varnam for Lt. Governor: political ads on Facebook and Instagram before the 2026 US midterms · Vipima