United States 2026 · Every advertiser

Caldwell Republic

This page ran 10 paid political ads on Facebook and Instagram between 20 October 2026 and 25 October 2026. Meta reports $900 – $1.9K of spend, which makes it the 11,984th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend was on the Republicans’ side. Race: Local. Paid for by CALDWELL REPUBLIC.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

10

ads

$1.4K

reported spend, range $900 – $1.9K

0.0%

of spend on federal races

$100

median spend per ad

Spend by week the ad started

 Spend still counting
2 Nov

Tone

Attack
70%
Promotional
20%
Informational
10%

Share of the 10 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Jonathan Sagalow$499
  • Ken Jurgensen$199
  • Mark Heftler$149

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Infrastructure & energy
40%
Security, crime & immigration
30%
Corruption & governance
20%
Candidate profile
10%
Electoral process & turnout
10%
Economy & cost of living
10%

Spend by race: Local 82%, No specific race 18%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Over 100 years of Caldwell history, and Jonathan Sagalow’s big idea is to SELL IT. You don’t plan for the future by selling off our past.

    25 October 2026 · Caldwell Republic · $300 – $399 · 35K+ impressions · Attack · Ad Library

  • Caldwell has come a long way in four years, and we're just getting started. Now is NOT the time to go backwards. Mayor Garrett Jones, Andrew Pollara, and Brian Bambrick are committed to building on our progress, strengthening our community, and keeping Caldwell moving forward.

    24 October 2026 · Caldwell Republic · $300 – $399 · 25K+ impressions · Promotional · Ad Library

  • Ken Jurgensen has a lot to say about Caldwell’s library project being “stalled.” Funny coming from the ONLY councilmember who voted AGAINST it.

    21 October 2026 · Caldwell Republic · $100 – $199 · 10K+ impressions · Attack · Ad Library

  • Four years ago, Caldwell faced serious financial challenges, mounting debt, and a municipal government operating out of trailers. Today, as The Progress recognizes, Caldwell is working to get back on track under Mayor Garrett Jones. There’s more work to do, but we’ve come a long way in four years. We’re committed to continuing that progress and moving Caldwell forward! Check out the full article: https://www.newjerseyhills.com/the_progress/news/meet-the-candidates-caldwell-borough-mayor/artic

    20 October 2026 · Caldwell Republic · $100 – $199 · 9K+ impressions · Promotional · Ad Library

  • Mark Heftler wants you to trust him with Caldwell’s future. In Vernon, Heftler voted in favor of a marijuana cultivation facility in a residential neighborhood. Mark’s vision is just wrong for Caldwell.

    25 October 2026 · Caldwell Republic · $0 – $99 · 6K+ impressions · Attack · Ad Library

  • WHY WAIT UNTIL ELECTION DAY? VOTE EARLY, CALDWELL! ✅ No appointment necessary ✅ Choose the day and time that works for you ✅ Get it done before Election Day on November 3! 📍 Verona Community Center 880 Bloomfield Avenue, Verona 📍 Fairfield Community Center 221 Hollywood Avenue, Fairfield 📅 October 24 – November 1 ⏰ Monday–Saturday: 10 AM–8 PM ⏰ Sundays: 10 AM–6 PM Don't leave it until the last minute, Caldwell. Make your plan and vote early! 🇺🇸

    24 October 2026 · Caldwell Republic · $0 – $99 · 15K+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Caldwell Republic: political ads on Facebook and Instagram before the 2026 US midterms · Vipima