United States 2026 · Every advertiser
CA Candidate Record
This page ran 135 paid political ads on Facebook and Instagram between 1 May 2026 and 29 May 2026. Meta reports $191.4–248.3K of spend, which makes it the 350th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Democrats’ side. Race: State. Paid for by Steyer for Governor 2026.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
135
ads
$219.8K
reported spend, range $191.4–248.3K
0.0%
of spend on federal races
$550
median spend per ad
Spend by week the ad started
Tone
Share of the 132 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Becerra$151.2K
- Xavier Becerra$41.9K
- Mark Zuckerberg$18.3K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: State 100%.
Spend by ad language: English 96%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
“26 Democratic members of Congress… sent a letter to Becerra demanding answers about how… his department was operating and tracking children released from its care.”
5 May 2026 · CA Candidate Record · $20–25K · 700K+ impressions · Attack · Ad Library
“Mr. Becerra has faced new scrutiny about his ability to handle the spotlight that comes with governing the country’s most populous state.”
13 May 2026 · CA Candidate Record · $15–20K · 400K+ impressions · Attack · Ad Library
“HHS could not reach more than 85,000 children after being placed with sponsors.”
1 May 2026 · CA Candidate Record · $10–15K · 200K+ impressions · Attack · Ad Library
“Government staffers… told the Health and Human Services Department, including in reports that reached Secretary Xavier Becerra, that children appeared to be at risk.”
5 May 2026 · CA Candidate Record · $10–15K · 500K+ impressions · Attack · Ad Library
“Tom Steyer ripped into Meta boss Mark Zuckerberg over his company’s campaign contributions to challenger Xavier Becerra — issuing a warning to the tech titan as ahead of the election."
22 May 2026 · CA Candidate Record · $9–10K · 200K+ impressions · Attack · Ad Library
Becerra faces backlash after a viral, dodgy interview left viewers questioning his readiness to be California’s governor.
21 May 2026 · CA Candidate Record · $5–6K · 100K+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.