United States 2026 · Every advertiser

Brian Shortsleeve for Massachusetts

This page ran 36 paid political ads on Facebook and Instagram between 1 May 2026 and 31 August 2026. Meta reports $53.2–70.1K of spend, which makes it the 1,085th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Republicans’ side. Race: State. Paid for by The Shortsleeve Committee.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

36

ads

$61.6K

reported spend, range $53.2–70.1K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

4 May
1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
67%
Promotional
31%
Informational
2.8%

Share of the 36 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Maura Healey$31.1K
  • Mike Minogue$1.3K
  • Michelle Wu and Maura Healey$499
  • Healey$99
  • Mike Minogue and Massachusetts Republican Party$50
  • Mike Kennealy$50

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Economy & cost of living
42%
Candidate profile
31%
Corruption & governance
28%
Electoral process & turnout
22%
Security, crime & immigration
8.3%
Jobs & youth
8.3%
Infrastructure & energy
5.6%
Rallies & events
5.6%

Spend by race: State 100%, Ballot measures 0.1%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • NEW: As a Marine, a small business builder, and turn around specialist, I’ve been rolling up my sleeves my entire career. Check out my latest TV ad “Roll Up”!

    12 August 2026 · Brian Shortsleeve for Massachusetts · $15–20K · 900K+ impressions · Promotional · Ad Library

  • NEW: 100 people leave Massachusetts every single day because Maura Healey has made us the most expensive state in the country. Are you ready for a turn around? Help is on the way! View my latest ad “100 People A Day”:

    1 July 2026 · Brian Shortsleeve for Massachusetts · $10–15K · 500K+ impressions · Attack · Ad Library

  • Maura Healey has been an absolute disaster as governor. I’m ready to roll up my sleeves and get to work. Check out my new ad, “Beat Healey”!

    24 August 2026 · Brian Shortsleeve for Massachusetts · $9–10K · 400K+ impressions · Attack · Ad Library

  • Maura Healey’s Massachusetts means higher taxes, higher energy bills, and less accountability. I’m Brian Shortsleeve, a Marine, businessman, and turnaround specialist. I’m running for governor because Massachusetts is ready for a turnaround. Help is on the way.

    23 May 2026 · Brian Shortsleeve for Massachusetts · $8–9K · 400K+ impressions · Attack · Ad Library

  • ICYMI: Check out my latest TV Ad, “Beat Healey!”

    30 August 2026 · Brian Shortsleeve for Massachusetts · $2–2.5K · 70K+ impressions · Promotional · Ad Library

  • 250 years ago, Massachusetts patriots stood up against crushing taxes and a corrupt, unaccountable government. Today, we have the same chance to fight back and make Massachusetts more affordable. Happy 250th to the greatest country on Earth!

    2 July 2026 · Brian Shortsleeve for Massachusetts · $2–2.5K · 125K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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