United States 2026 · Every advertiser

Bill Wells Mayor of El Cajon

This page ran 9 paid political ads on Facebook and Instagram between 30 September 2026 and 13 October 2026. Meta reports $6.1–7.4K of spend, which makes it the 5,433rd largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Republicans’ side. Race: Local. Paid for by Wells for Mayor.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

9

ads

$6.7K

reported spend, range $6.1–7.4K

0.0%

of spend on federal races

$550

median spend per ad

Spend by week the ad started

5 Oct
 Spend still counting
2 Nov

Tone

Attack
33%
Promotional
67%

Share of the 9 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • My opponent$2.2K
  • Alex Kraft$550

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Security, crime & immigration
56%
Candidate profile
56%
Economy & cost of living
33%
Jobs & youth
22%
Electoral process & turnout
11%
Health
11%
Social protection
11%
Infrastructure & energy
11%

Spend by race: Local 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • The Party for Socialism and Liberation says police should be disbanded. My opponent's own allies listed him as the founder of its San Diego chapter, then quietly edited it off their website. El Cajon voters deserve to know if he still stands by that.

    13 October 2026 · Bill Wells Mayor of El Cajon · $1–1.5K · 90K+ impressions · Attack · Ad Library

  • Gas, groceries, and now fire insurance. Everything costs more, and that's why I'm fighting Sacramento to repeal the gas tax and holding the line on city spending. My opponent wants to bring socialism to El Cajon, which means more taxes and higher costs for families already stretched thin.

    1 October 2026 · Bill Wells Mayor of El Cajon · $900 – $999 · 30K+ impressions · Attack · Ad Library

  • Sacramento told El Cajon to look the other way, but Mayor Bill Wells took the state to court, cut fentanyl deaths by 36 percent, and raised $100,000 to get people off the streets. He did it while protecting taxpayers and bringing new businesses to town. Re-elect Mayor Bill Wells.

    1 October 2026 · Bill Wells Mayor of El Cajon · $900 – $999 · 35K+ impressions · Promotional · Ad Library

  • El Cajon is where we live, work and raise our families, and I've been proud to serve this city since 2008. Everything I do at City Hall comes back to making this a place we're all proud to call home.

    30 September 2026 · Bill Wells Mayor of El Cajon · $900 – $999 · 35K+ impressions · Promotional · Ad Library

  • I love this city. I know the people who own the shops on Main Street, the officers who patrol our neighborhoods, the families who chose to raise their kids here. None of them want an El Cajon where businesses get taken, police get replaced, and speech gets policed. That is what's on the ballot this year, and it's too extreme for us.

    4 October 2026 · Bill Wells Mayor of El Cajon · $500 – $599 · 25K+ impressions · Attack · Ad Library

  • For years, I've worked in emergency psychiatric care. I've sat with people in crisis and people fighting addiction, often on the worst night of their lives. These are people a lot of us look away from. I've never been able to do that. I don't do it for a headline. I do it because every one of them is somebody's son, daughter, mom, or dad. And every one of them is worth saving. That's the same heart I try to bring to El Cajon every day.

    3 October 2026 · Bill Wells Mayor of El Cajon · $500 – $599 · 30K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Bill Wells Mayor of El Cajon: political ads on Facebook and Instagram before the 2026 US midterms · Vipima