United States 2026 · Every advertiser
Ben Luna For NM
This page ran 18 paid political ads on Facebook and Instagram between 3 July 2026 and 26 October 2026. Meta reports $300 – $2.1K of spend, which makes it the 12,911th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend was on the Republicans’ side. Race: State. Paid for by BenLunaForNM.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
18
ads
$1.2K
reported spend, range $300 – $2.1K
17%
of spend on federal races
$50
median spend per ad
Spend by week the ad started
Tone
Share of the 18 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Sarah Silva$546
- The Democratic Party of New Mexico$150
- Silva$99
- Sarah Silva and Equality New Mexico$50
- Democrat legislators, Sarah Silva, Nathan Small, MLG, and House Speaker Javier$50
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 17%, State 67%, Local 13%, No specific race 4.2%.
Spend by ad language: English 96%, Spanish and English 4.2%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Christa asked both candidates for help with her road. My opponent asked which street and nothing changed. When I heard her concerns, I showed up. I documented the road conditions, used media resources to bring attention to the issue, and took the concerns directly to the Doña Ana County Board of Commissioners. The county responded. That’s the purpose behind TIM: Tools, Information, and Materials, the same basic principle used on job sites every day. Give the right people accurate information,
19 September 2026 · Ben Luna For NM · $100 – $199 · 20K+ impressions · Promotional · Ad Library
Sarah Silva the project Jupiter cheerleader wants to push the brakes on what she set in motion. She pushed the project in another district but stepped on the brakes when she was losing voters 1 year later. Posted an op ed not too long ago in favor also hosting job fairs rather than public forums for constituents in District 53 to give their input. Actually as I remember when they came to Chaparral from El Paso for the monthly meeting to give a presentation on the data centers, she wasn’t ther
25 August 2026 · Ben Luna For NM · $100 – $199 · 30K+ impressions · Attack · Ad Library
We need to create balance within our government. What did the corrupt one-party monopoly think would happen when not vetting military-aged men overwhelming our Border? Why have homelessness and drugs on the streets created neighborhood blocks we call war zones? The Majority Party, the Democratic Party of New Mexico, currently occupies the executive branch, the legislative branch, and the judicial branch, and they have for a good while. They own this neglect and the neglect we see day to day o
3 July 2026 · Ben Luna For NM · $100 – $199 · 10K+ impressions · Attack · Ad Library
It's an easy choice. Who will fight for your right to defend yourself and your family?
26 October 2026 · Ben Luna For NM · $0 – $99 · 6K+ impressions · Promotional · Ad Library
Silva voted for gun confiscation without due process. She's backed by huge national anti-gun groups. Firearms are part of our way of life here--but Silva wants to take them away.
26 October 2026 · Ben Luna For NM · $0 – $99 · 6K+ impressions · Attack · Ad Library
Backed by Project Jupiter developers, Silva pushed Jupiter on our community. She sold us out.
26 October 2026 · Ben Luna For NM · $0 – $99 · 6K+ impressions · Attack · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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