Sweden 2026 · tracked advertiser
Valmyndigheten
Government authority
The Swedish Election Authority; kr3.3M declared spend on voter information.
77
political ads since the ban
15M
cumulative EU-wide ad reach
50%
of Swedish delivered audience female
43%
of Swedish delivered audience 55+
Political ads per week
ad launches
2026-07-062026-09-21
EU-wide delivered reach
2026-07-062026-09-21
Who the ads reached in Sweden
Share of Sweden-only delivered reach by age, as reported in the DSA repository.
18-24
8%
25-34
15%
35-44
16%
45-54
17%
55-64
22%
65+
22%
Highest EU-wide reach ads
Launched 2026-08-26EU reach 1.6M
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Launched 2026-09-02EU reach 1.2M
Hitta din röstningslokal och mer information om valet på val.se
Launched 2026-09-02EU reach 1.1M
Hitta din röstningslokal och mer information om valet på val.se
Launched 2026-08-16EU reach 915.1K
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Launched 2026-09-04EU reach 759.2K
Hitta din röstningslokal och mer information om valet på val.se
Source: Meta’s DSA ad repository, collected daily. View this page in Meta’s Ad Library · Methodology