Israel 2026 · Parties and candidates · Shas
Shas
תנועת ש"ס
Shas ran 482 paid political ads on Facebook and Instagram across 2 pages, its candidates' pages included, between 9 July 2026 and 26 October 2026. Meta reports ₪525–665K of spend. That makes it the 11th largest spender of the 17 parties we track. Shas won 6 seats on 299,506 votes.
Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.
482
ads on 2 pages
₪595K
reported spend, range ₪525–665K
100%
of spend after the Knesset dissolved on 17 July
₪599.5
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
₪595K
482 ads on 2 pages, midpoint of Meta’s ranges, 1 October 2025 to 31 October 2026
- Largest page
- תנועת ש"ס · ₪586.2K
- From the dissolution, 17 Jul
- ₪594.9K
- Per vote
- ₪1.99
- Attack ads, of text ads
- 19%
On Google and YouTubeSearch · YouTube · Display
₪188–271K
217 ads from 1 verified advertiser account, Google’s ranges, 1 January 2026 to 31 October 2026
- Formats
- 217 video
- Impressions
- 18.7M–21.8M
- Targeting declared
- age on 1 ad · gender on 1 ad
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | First ad | Last ad | Spend |
|---|---|---|---|---|---|
| Tnuat Shas | 217 | 217 video | 22 Aug | 3 Nov | ₪188–271K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center.
Spend by week the ad started
Tone
Share of the 367 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- the leftהשמאל41
- Itamar Ben-Gvirאיתמר בן גביר19
- the High Court of Justiceבג״ץ3
- the Attorney Generalהיועמ״שית3
- The fired attorney generalהיועמ״שית המודחת3
- Yair Golanיאיר גולן1
Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.
Topics
Spend by ad language: Hebrew 61%, French 1.3%, French and Hebrew 0.1%, French, Hebrew and English 0.0%.
The costliest ads
The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.
Choose the path of faith. Choose Maran.
בוחרים בדרך האמונה. בוחרים במרן.
25 October 2026 · תנועת ש"ס · ₪10–15K · 500K+ impressions · Ad Library
Rabbis Yigal Cohen, Shalom Arush, Yosef Deloia and Shenir Gueta, with thousands of young people at an electrifying conference in Ramla: “Judaism in Israel is in danger—we must vote Shas.”
הרבנים הרב יגאל כהן, הרב שלום ארוש, הרב יוסף דלויה והרב שניר גואטה עם אלפי צעירים בכנס סוחף ברמלה: ״היהדות בישראל בסכנה - חייבים להצביע ש״ס״
25 October 2026 · תנועת ש"ס · ₪10–15K · 400K+ impressions · Promotional · Ad Library
“Iran in tzitzit.” The danger from the left is already here. Watch!
״איראן עם ציציות״. הסכנה של השמאל כבר כאן. צפו!
25 October 2026 · תנועת ש"ס · ₪10–15K · 350K+ impressions · Attack · Ad Library
Not in our school!
לא בבית ספרנו!
20 October 2026 · תנועת ש"ס · ₪10–15K · 350K+ impressions · Ad Library
Because every child in Israel deserves tefillin 💙
כי לכל ילד בישראל מגיע תפילין 💙
25 October 2026 · תנועת ש"ס · ₪9–10K · 300K+ impressions · Ad Library
The Council of Torah Sages and the son of holy men, the Hasidic rabbi David Hai Abuhatzeira of Nahariya: “The merit of our holy forefathers will protect all those who support and vote for Shas, with children, long life and a good livelihood.”
מרנן מועצת חכמי התורה ובנם של קדושים האדמו״ר רבי דוד חי אבוחצירא מנהריה: ״זכות אבותינו הקדושים תגן על כל התומכים והבוחרים בש״ס בבנים, חיים ארוכים ופרנסה טובה״
19 October 2026 · תנועת ש"ס · ₪9–10K · 600K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend (₪) |
|---|---|---|
| Shas partyתנועת ש"ס | 434 | ₪586.2K |
| Shass francophone | 48 | ₪8.8K |
Each link opens the page's political ads in the Meta Ad Library.
Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.
Back to the Israel report, all parties and candidates or every advertiser.