Israel 2026 · Parties and candidates · Reservists-Economic (Hendel)
The Reservists (Hendel)
בית ציוני - המילואימניקים
The Reservists (Hendel) ran 1,355 paid political ads on Facebook and Instagram across 5 pages, its candidates' pages included, between 20 October 2025 and 27 October 2026. Meta reports ₪601–825K of spend. That makes it the 8th largest spender of the 17 parties we track. Reservists-Economic (Hendel) fell below the 3.25% threshold and won no seats.
Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.
1,355
ads on 5 pages
₪713.1K
reported spend, range ₪601–825K
63%
of spend after the Knesset dissolved on 17 July
₪149.5
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
₪713.1K
1,355 ads on 5 pages, midpoint of Meta’s ranges, 1 October 2025 to 31 October 2026
- Largest page
- יועז הנדל Yoaz Hendel · ₪363.3K
- From the dissolution, 17 Jul
- ₪449.5K
- Attack ads, of text ads
- 20%
On Google and YouTubeSearch · YouTube · Display
₪115–220K
364 ads from 1 verified advertiser account, Google’s ranges, 1 January 2026 to 31 October 2026
- Formats
- 13 video · 3 text · 348 image
- Impressions
- 22.9M–27M
- Targeting declared
- age on 12 ads · gender on 12 ads
- Last ad shown
- 1 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | First ad | Last ad | Spend |
|---|---|---|---|---|---|
| The Reservistsהמילואימניקים | 364 | 13 video · 3 text · 348 image | 16 Apr | 1 Nov | ₪115–220K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center.
Spend by week the ad started
Tone
Share of the 1,093 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Our leadershipההנהגה שלנו23
- the Haredi parties and the Arab partiesהמפלגות החרדיות והמפלגות הערביות14
- Porushפרוש9
- the Kaplan Protest-Muslim Brotherhood governmentממשלת מחאת קפלן-האחים המוסלמים8
- Netanyahuנתניהו7
- Yair Golanיאיר גולן7
Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.
Topics
Spend by ad language: Hebrew 80%, Russian and Hebrew 0.1%, Russian 0.1%.
Candidates' pages
| Name | Ads | Spend (₪) |
|---|---|---|
| Yoaz Hendel | 531 | ₪363.3K |
Pages of the party's candidates, counted in the party's figures above.
The costliest ads
The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.
Believe that things can be different. Just a little more and we’ll get to shake up the system
תאמינו שאפשר אחרת. עוד קצת ואנחנו מגיעים לנער את המערכת
30 September 2026 · יועז הנדל Yoaz Hendel · ₪9–10K · 250K+ impressions · Promotional · Ad Library
Now is the time for a new language, a new story and a new generation of leadership.
עכשיו הזמן לשפה חדשה, לסיפור חדש ולדור חדש של הנהגה.
11 July 2026 · יועז הנדל Yoaz Hendel · ₪8–9K · 400K+ impressions · Promotional · Ad Library
On 27 October, put a ‘Stop’ ballot in the box. Form a Zionist government that will bring down the cost of living and ensure everyone enlists.
ב-27.10 שמים 'די' בקלפי. מקימים ממשלה ציונית שתוריד את יוקר המחיה ותדאג לגיוס לכולם.
20 October 2026 · יועז הנדל Yoaz Hendel · ₪6–7K · 1M+ impressions · Promotional · Ad Library
Your protest vote—on 27 October, put a ‘Stop’ ballot in the box and get us 8 seats! A Zionist government. Enlistment for everyone. And lower living costs.
הצבעת המחאה שלך - ב-27.10 שמים 'די' בקלפי ומביאים 8 מנדטים! ממשלה ציונית. גיוס לכולם. והורדת יוקר המחיה.
20 October 2026 · המילואימניקים · ₪5–6K · 1M+ impressions · Promotional · Ad Library
The election surprise 🤌 We’ll form a Zionist government, bring down the cost of living and ensure everyone enlists. On 27 October, everyone puts a Stop ballot in the box 🤝🗳️
הפתעת הבחירות 🤌 נקים ממשלה ציונית, נוריד את יוקר המחיה ונביא לגיוס לכולם. ב27.10 כולם שמים די בקלפי 🤝🗳️
10 October 2026 · המילואימניקים · ₪5–6K · 1M+ impressions · Promotional · Ad Library
Do you also understand that a Zionist government must be formed here? We need you with us. Join us at the attached link, and together we’ll make it happen 🇮🇱
גם אתם מבינים שחייבת לקום כאן ממשלה ציונית? אנחנו צריכים אתכם איתנו. הצטרפו אלינו בקישור המצורף, ויחד נגרום לזה לקרות 🇮🇱
14 August 2026 · בית ציוני - המילואימניקים · ~₪5K · 80K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend (₪) |
|---|---|---|
| Yoaz Hendelיועז הנדל Yoaz Hendel | 531 | ₪363.3K |
| The Reservistsהמילואימניקים | 534 | ₪172.6K |
| The Economic Partyהמפלגה הכלכלית | 203 | ₪131.1K |
| Zionist Home – The Reservistsבית ציוני - המילואימניקים | 38 | ₪36.8K |
| The Reservists – Generation of Victoryהמילואימניקים - דור הניצחון | 49 | ₪9.2K |
Each link opens the page's political ads in the Meta Ad Library.
Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.
Back to the Israel report, all parties and candidates or every advertiser.