Israel 2026 · Parties and candidates · Religious Zionism-Zehut

Religious Zionism

הציונות הדתית

Religious Zionism ran 1,081 paid political ads on Facebook and Instagram across 4 pages, its candidates' pages included, between 19 June 2025 and 27 October 2026. Meta reports ⁦₪874.3K – ₪1.1M⁩ of spend. That makes it the 7th largest spender of the 17 parties we track. Religious Zionism-Zehut won 6 seats on 290,451 votes.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.

1,081

ads on 4 pages

₪993.2K

reported spend, range ⁦₪874.3K – ₪1.1M⁩

63%

of spend after the Knesset dissolved on 17 July

₪649.5

median spend per ad

Meta and Google side by side

On MetaFacebook · Instagram

₪993.2K

1,081 ads on 4 pages, midpoint of Meta’s ranges, 1 October 2025 to 31 October 2026

Largest page: בצלאל סמוטריץ' · ₪633.2K
From the dissolution, 17 Jul: ₪626.1K
Per vote: ₪2.16
Attack ads, of text ads: 19%

Ad Library

On Google and YouTubeSearch · YouTube · Display

⁦₪49–69K⁩

60 ads from 1 verified advertiser account, Google’s ranges, 1 January 2026 to 31 October 2026

Formats: 11 video · 49 image
Impressions: ⁦14.7M–17M⁩
Targeting declared: Israel only, no age or gender
Last ad shown: 26 Oct

Google Ads Transparency Center

Google advertiser accounts

Advertiser	Ads	Formats	First ad	Last ad	Spend
National Union–Tkumaהאיחוד הלאומי תקומה	60	11 video · 49 image	10 Sep	26 Oct	⁦₪49–69K⁩

Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center.

Spend by week the ad started

7 Jul

4 Aug

1 Sep

6 Oct

3 Nov

1 Dec

5 Jan

2 Feb

2 Mar

6 Apr

4 May

1 Jun

6 Jul

Knesset dissolves, 17 Jul

3 Aug

7 Sep

5 Oct

Tone

Attack

19%

Promotional

74%

Informational

6.1%

Defensive

0.9%

Share of the 906 ads with text that our model classified. Attack ads name an opponent.

Most attacked

a left-wing governmentממשלת שמאל33
Eisenkot-Liberman-Golan governmentממשלת איזנקוט-ליברמן-גולן14
Eisenkotאיזנקוט8
Yair Golanיאיר גולן7
the leftהשמאל6
Gadi Eisenkotגדי איזנקוט5

Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.

Topics

Security & rule of law

39%

Electoral process & turnout

30%

Candidate profile

16%

Infrastructure

15%

Economy & cost of living

12%

Rallies & events

8.6%

Other

5.8%

Corruption & governance

4.4%

Spend by ad language: Hebrew 82%, Hebrew and English 0.5%, French 0.2%, Hebrew and Arabic 0.2%, Russian 0.1%, English and Arabic 0.1%, Hebrew and French 0.0%.

Candidates' pages

Name	Ads	Spend (₪)
Bezalel Smotrich	658	₪635.7K
Ohad Tal	128	₪30.3K

Pages of the party's candidates, counted in the party's figures above.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

Don’t gamble on the electoral threshold! Play it safe! Yes. Smotrich.
לא מהמרים על אחוז החסימה! הולכים על בטוח! כן. סמוטריץ'.
22 October 2026 · הציונות הדתית · ⁦₪8–9K⁩ · 300K+ impressions · Promotional · Ad Library
Don’t gamble on a left-wing government! Play it safe! Yes. Smotrich.
לא מהמרים על ממשלת שמאל! הולכים על בטוח! כן. סמוטריץ'.
22 October 2026 · הציונות הדתית · ⁦₪8–9K⁩ · 350K+ impressions · Attack · Ad Library
Don’t gamble on a left-wing government! Play it safe—vote Religious Zionism!
לא מהמרים על ממשלת שמאל! הולכים על בטוח - מצביעים הציונות הדתית!
11 October 2026 · הציונות הדתית · ⁦₪7–8K⁩ · 700K+ impressions · Promotional · Ad Library
It works! Yes, Smotrich 💪🏻
זה עובד! כן, סמוטריץ 💪🏻
5 October 2026 · הציונות הדתית · ⁦₪6–7K⁩ · 700K+ impressions · Ad Library
Religious Zionism’s settlement revolution: This is how you kill the idea of a Palestinian state >>
מהפכת ההתיישבות של הציונות הדתית: ככה הורגים את רעיון המדינה הפלסטינית >>
15 October 2026 · הציונות הדתית · ⁦₪6–7K⁩ · 350K+ impressions · Promotional · Ad Library
Yes, Smotrich! And don’t be condescending to us
כן, סמוטריץ! ואל תתנשאו עלינו
22 October 2026 · הציונות הדתית · ⁦₪5–6K⁩ · 200K+ impressions · Ad Library

Pages that ran the ads

Page	Ads	Spend (₪)
Bezalel Smotrichבצלאל סמוטריץ'	643	₪633.2K
Religious Zionismהציונות הדתית	295	₪327.1K
Ohad Talאוהד טל - Ohad Tal	128	₪30.3K
Smotrich+סמוטריץ+	15	₪2.5K

Each link opens the page's political ads in the Meta Ad Library.

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Israel report, all parties and candidates or every advertiser.