Israel 2026 · Parties and candidates · Otzma Yehudit

Otzma Yehudit

עוצמה יהודית

Otzma Yehudit ran 147 paid political ads on Facebook and Instagram across 2 pages, its candidates' pages included, between 28 September 2025 and 27 October 2026. Meta reports ⁦₪550–678K⁩ of spend. That makes it the 10th largest spender of the 17 parties we track. Otzma Yehudit won 7 seats on 326,624 votes.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.

147

ads on 2 pages

₪614.1K

reported spend, range ⁦₪550–678K⁩

92%

of spend after the Knesset dissolved on 17 July

₪1.2K

median spend per ad

Spend by week the ad started

6 Oct
3 Nov
1 Dec
5 Jan
2 Feb
2 Mar
6 Apr
4 May
1 Jun
6 Jul
 Knesset dissolves, 17 Jul
3 Aug
7 Sep
5 Oct

Tone

Attack
30%
Promotional
68%
Informational
0.9%
Defensive
0.9%

Share of the 113 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • the Attorney Generalהיועמ"שית9
  • Gali Baharav-Miaraגלי בהרב-מיארה6
  • Sami Abu Shehadehסמי אבו שחאדה3
  • Galiגלי3
  • the prime ministerראש הממשלה3
  • Netanyahuנתניהו1

Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.

Topics

Security & rule of law
58%
Corruption & governance
21%
Electoral process & turnout
17%
Candidate profile
15%
Other
8.0%
Rallies & events
7.1%
Infrastructure
1.8%

Spend by ad language: Hebrew 81%, Hebrew and Arabic 3.1%, French 1.3%, Russian 0.6%.

Candidates' pages

NameAdsSpend (₪)
Itamar Ben-Gvir144₪602.6K

Pages of the party's candidates, counted in the party's figures above.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

  • Stop hesitating and ensure a strong right-wing government. Bibi needs a strong Ben Gvir!

    מפסיקים להתלבט ומבטיחים ממשלת ימין חזקה. ביבי צריך בן גביר ⁨⁠‏חזק!

    25 October 2026 · איתמר בן גביר · ⁦₪45–50K⁩ · 1M+ impressions · Promotional · Ad Library

  • Those who believe are not afraid Join—at full force—the success! Join thousands of Otzma Yehudit activists on the road to victory >> https://ozmayeudit.com/join26/

    מי שמאמין לא מפחד מצטרפים - בעוצמה - להצלחה! הצטרפו לאלפי הפעילים של עוצמה יהודית בדרך לניצחון >> https://ozmayeudit.com/join26/

    5 August 2026 · איתמר בן גביר · ⁦₪35–40K⁩ · 1M+ impressions · Promotional · Ad Library

  • Dear Prime Minister, only the people will decide. A strong Ben Gvir, a strong Israel!

    ראש הממשלה היקר, רק העם יחליט. בן גביר חזק, ישראל חזקה!

    16 October 2026 · איתמר בן גביר · ⁦₪20–25K⁩ · 600K+ impressions · Promotional · Ad Library

  • Join—at full force—the success! Join thousands of Otzma Yehudit activists on the road to victory >>

    מצטרפים - בעוצמה - להצלחה! הצטרפו לאלפי הפעילים של עוצמה יהודית בדרך לניצחון >>

    24 September 2026 · איתמר בן גביר · ⁦₪20–25K⁩ · 800K+ impressions · Promotional · Ad Library

  • A Channel 14 poll and Momo Filber, who predicted the 2022 election results, determine: Likud is Israel’s largest party with 30 seats, at least 10 seats ahead of Gadi Eisenkot. The right in Israel must get out and vote and save the small parties in the right-wing bloc. Vote Ben Gvir to strengthen the right!

    סקר ערוץ 14 ומומו פילבר שחזה את תוצאות הבחירות ב-2022 קובע: הליכוד המפלגה הגדולה בישראל עם 30 מנדטים בפער של 10 מנדטים לפחות על גדי אייזנקוט. הימין בישראל חייב לצאת ולהצביע ולהציל את המפלגות הקטנות בגוש הימין. מצביעים בן גביר כדי לחזק את הימין!

    23 October 2026 · איתמר בן גביר · ⁦₪15–20K⁩ · 700K+ impressions · Promotional · Ad Library

  • If only they had listened to me… and Israel had changed its approach toward our enemies before 7 October.

    אם רק היו מקשיבים לי… וישראל הייתה משנה את הקונספציה מול האויבים שלנו לפני ה-7.10.

    16 October 2026 · איתמר בן גביר · ⁦₪15–20K⁩ · 150K+ impressions · Attack · Ad Library

Pages that ran the ads

Each link opens the page's political ads in the Meta Ad Library.

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Israel report, all parties and candidates or every advertiser.