Israel 2026 · Parties and candidates · The Democrats (Golan)
The Democrats
מפלגת הדמוקרטים
The Democrats ran 4,590 paid political ads on Facebook and Instagram across 17 pages, its candidates' pages included, between 18 March 2025 and 27 October 2026. Meta reports ₪2.1–2.9M of spend. That makes it the 3rd largest spender of the 17 parties we track. The Democrats (Golan) won 8 seats on 366,352 votes.
Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026.
4,590
ads on 17 pages
₪2.5M
reported spend, range ₪2.1–2.9M
67%
of spend after the Knesset dissolved on 17 July
₪49.5
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
₪2.5M
4,590 ads on 17 pages, midpoint of Meta’s ranges, 1 October 2025 to 31 October 2026
- Largest page
- Yair Golan - יאיר גולן · ₪1.2M
- From the dissolution, 17 Jul
- ₪1.7M
- Per vote
- ₪4.65
- Attack ads, of text ads
- 44%
On Google and YouTubeSearch · YouTube · Display
₪414–528K
67 ads from 2 verified advertiser accounts, Google’s ranges, 1 January 2026 to 31 October 2026
- Formats
- 64 video · 1 text · 2 image
- Impressions
- 63.7M+
- Targeting declared
- Israel only, no age or gender
- Last ad shown
- 28 Oct
Google advertiser accounts
| Advertiser | Ads | Formats | First ad | Last ad | Spend |
|---|---|---|---|---|---|
| Labor Partyמפלגת העבודה | 66 | 64 video · 2 image | 24 Jun | 28 Oct | ₪412–526K |
| Gilad Kariv | 1 | 1 text | 2 Jul | 6 Jul | ₪2–3K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center.
Spend by week the ad started
Tone
Share of the 4,101 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Netanyahuנתניהו179
- the government of destructionממשלת החורבן65
- the governmentהממשלה56
- the government of failureממשלת המחדל44
- governmentממשלה34
- the coalitionהקואליציה30
Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.
Topics
Spend by ad language: Hebrew 59%, Arabic 16%, Russian 1.5%, Arabic and Hebrew 0.6%, Hebrew and Arabic 0.1%, Hebrew and English 0.1%, English 0.0%, French 0.0%, Spanish 0.0%, English and Hebrew 0.0%.
Candidates' pages
| Name | Ads | Spend (₪) |
|---|---|---|
| Yair Golan | 1,242 | ₪1.2M |
| Gilad Kariv | 604 | ₪171.7K |
| Naama Lazimi | 580 | ₪113.5K |
| Efrat Rayten | 648 | ₪96.3K |
| Michal Rozin | 354 | ₪68.7K |
Pages of the party's candidates, counted in the party's figures above.
The costliest ads
The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.
Now is the moment when we rely on you. We are the public that saved Israel. Now we will save it from within the government too. One Emet ballot and another Emet ballot. A downpour of truth. Everyone who went out into the streets must see this video. Every man and woman who held a flag. Everyone who cares about the State of Israel. It’s up to us. It’s in our power. Now to the ballot boxes, and from there to the government.
עכשיו הגיע הרגע שבו אנחנו סומכים עליכם. אנחנו הציבור שהציל את ישראל. עכשיו נציל אותה גם מתוך הממשלה. פתק אמת ועוד פתק אמת. גשם של אמת. את הסרטון הזה כל אחד שיצא לרחוב חייב לראות. כל איש ואישה שהחזיקו דגל. שמדינת ישראל יקרה להם. זה עלינו. זה בכוחנו. עכשיו לקלפיות, ומשם לממשלה.
25 October 2026 · Yair Golan - יאיר גולן · ₪45–50K · 1M+ impressions · Promotional · Ad Library
Truth at the ballot box—only the Democrats can be trusted.
אמת בקלפי - רק על הדמוקרטים אפשר לסמוך.
27 October 2026 · Yair Golan - יאיר גולן · ₪30–35K · 400K+ impressions · Ad Library
This is the moment of truth, we rely on you 🇮🇱
זה רגע האמת, אנחנו סומכים עליכם 🇮🇱
27 October 2026 · Yair Golan - יאיר גולן · ₪30–35K · 350K+ impressions · Ad Library
We are democracy’s fighters. In the next government, we will not settle for replacing Netanyahu. We will rebuild democratic Israel: no defendants in government, no Kohelet, and no coup laws. We will restore Israel to itself—free, equal and democratic. We will not be deterred. We will not buckle. We will not stop. Without the Democrats, there will be no democracy.
אנחנו לוחמי הדמוקרטיה. בממשלה הבאה לא נסתפק בהחלפת נתניהו. נבנה מחדש את ישראל הדמוקרטית: בלי נאשמים בממשלה, בלי קהלת ובלי חוקי הפיכה. נחזיר את ישראל לעצמה - חופשית, שוויונית ודמוקרטית. לא נירתע. לא נתקפל. לא נעצור. בלי הדמוקרטים לא תהיה דמוקרטיה.
24 August 2026 · Yair Golan - יאיר גולן · ₪20–25K · 1M+ impressions · Attack · Ad Library
This time, we must not take a risk. Don’t waste your vote on parties that will be in the opposition. Two additional seats for the Democrats from Arab society, and we can kick Ben Gvir and Smotrich out of government. Vote only for the Democrats, and put an Emet ballot in the box for change.
هالمرة ممنوع نغامر. لا تضيّعوا صوتكم على أحزاب رح تكون بالمعارضة. مقعدين إضافيين للديمقراطيين من المجتمع العربي، وبنقدر نطيّر بن غفير وسموتريتش من الحكم. صوّتوا بس للديمقراطيين، وحطّوا ورقة أ.م.ت بالصندوق لأجل التغيير.
26 October 2026 · يئير غولان - الديمقراطيون · ₪15–20K · 250K+ impressions · Attack · Ad Library
Only the Democrats can be trusted.
רק על הדמוקרטים אפשר לסמוך.
23 October 2026 · Yair Golan - יאיר גולן · ₪15–20K · 900K+ impressions · Ad Library
Pages that ran the ads
Each link opens the page's political ads in the Meta Ad Library.
Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.
Back to the Israel report, all parties and candidates or every advertiser.