Yonatan Shalev – Shoulder to Shoulderיונתן שלו - כתף אל כתף

This page ran 145 paid political ads on Facebook and Instagram between 14 January 2026 and 5 April 2026. Meta reports ⁦₪138–180K⁩ of spend, which makes it the 66th largest advertiser of the 1575 pages in our data. Advertiser type: Civil society. Paid for by Shoulder to Shoulder (כתף אל כתף).

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026. · Every ad of this page in Meta’s Ad Library ↗

145

ads

₪158.8K

reported spend, range ⁦₪138–180K⁩

0.0%

of spend after the Knesset dissolved on 17 July

₪449.5

median spend per ad

Spend by week the ad started

2 Feb

2 Mar

6 Apr

4 May

1 Jun

6 Jul

Knesset dissolves, 17 Jul

3 Aug

7 Sep

5 Oct

Tone

Attack

3.6%

Promotional

67%

Informational

30%

Share of the 111 ads with text that our model classified. Attack ads name an opponent.

Topics

Jobs & youth

80%

Candidate profile

34%

Security & rule of law

23%

Other

3.6%

Rallies & events

3.6%

Education

0.9%

Spend by ad language: Hebrew 58%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

Cleared for publication
״הותר לפרסום״
25 February 2026 · יונתן שלו - כתף אל כתף · ⁦₪15–20K⁩ · 1M+ impressions · Ad Library
The remarks I made today at the Foreign Affairs and Defense Committee.
הדברים שאמרתי בוועדת חוץ ובטחון היום.
4 April 2026 · יונתן שלו - כתף אל כתף · ⁦₪10–15K⁩ · 1M+ impressions · Ad Library
So what about enlistment from the Arab sector? Let’s talk straight.
⁨ אז מה עם הגיוס של המגזר הערבי? בואו נדבר דוגרי.⁩
14 January 2026 · יונתן שלו - כתף אל כתף · ⁦₪8–9K⁩ · 250K+ impressions · Informational · Ad Library
Dedicated to you, beloved friend. @remember_yehonatan_doytch
⁨ מוקדש לך חבר אהוב. ‪@remember_yehonatan_doytch‬⁩
1 March 2026 · יונתן שלו - כתף אל כתף · ⁦₪5–6K⁩ · 700K+ impressions · Informational · Ad Library
My advice - dont mix up the facts.
18 February 2026 · יונתן שלו - כתף אל כתף · ⁦₪5–6K⁩ · 250K+ impressions · Ad Library
Thank you, Gideon, thank you, Ulpan Shishi. For a moving report and for the way you chose to end it. An ending that reminds us how good things can still be here.
⁨ תודה גדעון, תודה אולפן שישי. על כתבה מרגשת ועל הדרך שבה בחרתם לסיים את הכתבה. סיומת שמזכירה לנו כמה טוב עוד יכול להיות פה.⁩
4 April 2026 · יונתן שלו - כתף אל כתף · ⁦~₪4K⁩ · 400K+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Israel report, all parties and candidates or every advertiser.