What They Really Thinkמה באמת חושבים

This page ran 141 paid political ads on Facebook and Instagram between 22 October 2026 and 26 October 2026. Meta reports ⁦₪62–88K⁩ of spend, which makes it the 127th largest advertiser of the 1575 pages in our data. Advertiser type: Media.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026. · Every ad of this page in Meta’s Ad Library ↗

141

ads

₪74.8K

reported spend, range ⁦₪62–88K⁩

100%

of spend after the Knesset dissolved on 17 July

₪49.5

median spend per ad

Spend by week the ad started

Tone

Attack

83%

Promotional

17%

Share of the 92 ads with text that our model classified. Attack ads name an opponent.

Most attacked

Ben Gvirבן גביר52
Likudליכוד16
Netanyahuנתניהו8

Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.

Topics

Security & rule of law

57%

Electoral process & turnout

17%

Rallies & events

13%

Corruption & governance

8.7%

Candidate profile

4.3%

Spend by ad language: Hebrew 59%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

Another 4 years?
עוד 4 שנים?
26 October 2026 · מה באמת חושבים · ⁦₪10–15K⁩ · 1M+ impressions · Ad Library
Dad, thank you. You’ve done enough. You can let go now.
אבא תודה עשית מספיק אפשר לשחרר עכשיו
26 October 2026 · מה באמת חושבים · ⁦₪7–8K⁩ · 1M+ impressions · Ad Library
Personally, I vowed not to vote Likud. Then they asked who I would vote for instead
אני אישית נדרתי שאני לא מצביע לליכוד. ואז שאלו למי כן
25 October 2026 · מה באמת חושבים · ⁦₪5–6K⁩ · 100K+ impressions · Attack · Ad Library
He voted for Ben-Gvir four years ago. His treatment of the hostages broke him.
הצביע בן גביר לפני ארבע שנים. היחס שלו לחטופים שבר אותו
23 October 2026 · מה באמת חושבים · ⁦~₪2K⁩ · 60K+ impressions · Attack · Ad Library
I’m a Bibi supporter. So why am I hesitating?
אני ביבייסט. אז למה אני מתלבט?
26 October 2026 · מה באמת חושבים · ⁦~₪2K⁩ · 25K+ impressions · Ad Library
Do you agree with him?
מסכימים איתו?
22 October 2026 · מה באמת חושבים · ⁦₪400 – ₪499⁩ · 20K+ impressions · Ad Library

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Israel report, all parties and candidates or every advertiser.