What's happening?מה קורה?

This page ran 252 paid political ads on Facebook and Instagram between 14 October 2026 and 26 October 2026. Meta reports ⁦₪57–92K⁩ of spend, which makes it the 129th largest advertiser of the 1575 pages in our data. Advertiser type: Media.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026. · Every ad of this page in Meta’s Ad Library ↗

252

ads

₪74.5K

reported spend, range ⁦₪57–92K⁩

100%

of spend after the Knesset dissolved on 17 July

₪49.5

median spend per ad

Spend by week the ad started

Tone

Attack

68%

Promotional

21%

Informational

11%

Share of the 76 ads with text that our model classified. Attack ads name an opponent.

Most attacked

Bibiביבי32
Likudליכוד12
Likudהליכוד4
Ben Gvirבן גביר4

Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.

Topics

Electoral process & turnout

63%

Candidate profile

53%

Rallies & events

5.3%

Agriculture & food

5.3%

Corruption & governance

5.3%

Security & rule of law

5.3%

Spend by ad language: Hebrew 27%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

He's been a Likudnik since Begin's days, and he has one question
הוא ליכודניק מימי בגין, ויש לו שאלה אחת
14 October 2026 · מה קורה? · ⁦~₪4K⁩ · 200K+ impressions · Ad Library
I’m a Bibi supporter. So why am I hesitating?
אני ביבייסט. אז למה אני מתלבט?
14 October 2026 · מה קורה? · ⁦~₪4K⁩ · 175K+ impressions · Ad Library
From Acre, a full-blooded Moroccan woman, from a family of Likud supporters
מעכו, מרוקאית שלמה, באה מבית של ליכודניקים
22 October 2026 · מה קורה? · ⁦~₪3K⁩ · 100K+ impressions · Promotional · Ad Library
Since he was a kid, only Bibi. Today?
מאז שהוא ילד, רק ביבי. היום?
25 October 2026 · מה קורה? · ⁦~₪1K⁩ · 25K+ impressions · Ad Library
Likud supporter estimates: 40 percent of Likud supporters won’t vote Likud this time
ליכודניק מעריך: 40 אחוז מהליכודניקים לא ישימו הפעם ליכוד
24 October 2026 · מה קורה? · ⁦₪200 – ₪299⁩ · 5K+ impressions · Attack · Ad Library
She voted for Bibi. Today she says: "Eisenkot—I’m voting for him this year."
הצביעה ביבי. היום היא אומרת: "אייזנקוט, אני בוחרת בו השנה"
24 October 2026 · מה קורה? · ⁦₪200 – ₪299⁩ · 4K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Israel report, all parties and candidates or every advertiser.