The Talkהדיבור

This page ran 301 paid political ads on Facebook and Instagram between 14 October 2026 and 27 October 2026. Meta reports ⁦₪62–105K⁩ of spend, which makes it the 116th largest advertiser of the 1575 pages in our data. Advertiser type: Media.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026. · Every ad of this page in Meta’s Ad Library ↗

301

ads

₪83.5K

reported spend, range ⁦₪62–105K⁩

100%

of spend after the Knesset dissolved on 17 July

₪49.5

median spend per ad

Spend by week the ad started

Tone

Attack

41%

Promotional

1.8%

Informational

58%

Share of the 170 ads with text that our model classified. Attack ads name an opponent.

Most attacked

Bibiביבי44
Ben Gvirבן גביר9
Likudליכוד4
Likudהליכוד4
Right-wingימין4

Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.

Topics

Electoral process & turnout

62%

Candidate profile

28%

Security & rule of law

9.4%

Agriculture & food

2.4%

Spend by ad language: Hebrew 51%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

Who votes for Bibi? What, am I crazy??
מי מצביע לביבי? מה אני מת??
14 October 2026 · הדיבור · ⁦~₪4K⁩ · 300K+ impressions · Ad Library
A young right-wing woman puts together a government, minister by minister. See who she chose
צעירה ימנית מרכיבה ממשלה, שר אחרי שר. תראו את מי היא בחרה
14 October 2026 · הדיבור · ⁦~₪3K⁩ · 175K+ impressions · Informational · Ad Library
She did not vote in the previous election. What is making her turn out this time?
לא הצביעה בבחירות הקודמות. מה גורם לה לצאת הפעם?
18 October 2026 · הדיבור · ⁦~₪2K⁩ · 80K+ impressions · Informational · Ad Library
This is a real alarm. Go vote now.
זאת אזעקת אמת. צאו להצביע עכשיו.
27 October 2026 · הדיבור · ⁦~₪1K⁩ · 50K+ impressions · Ad Library
There won’t be a second chance — go vote
לא תהיה הזדמנות שנייה - צאו להצביע
27 October 2026 · הדיבור · ⁦~₪1K⁩ · 100K+ impressions · Ad Library
Turnout rates are turning against us. We have to go vote
אחוזי ההצבעה מתהפכים עלינו. חייבים לצאת להצביע
27 October 2026 · הדיבור · ⁦~₪1K⁩ · 40K+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Israel report, all parties and candidates or every advertiser.