The Storyהסיפור

This page ran 333 paid political ads on Facebook and Instagram between 15 October 2026 and 26 October 2026. Meta reports ⁦₪42–80K⁩ of spend, which makes it the 151st largest advertiser of the 1575 pages in our data. Advertiser type: Media.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026. · Every ad of this page in Meta’s Ad Library ↗

333

ads

₪61.2K

reported spend, range ⁦₪42–80K⁩

100%

of spend after the Knesset dissolved on 17 July

₪49.5

median spend per ad

Spend by week the ad started

Tone

Attack

71%

Informational

29%

Share of the 250 ads with text that our model classified. Attack ads name an opponent.

Most attacked

Bibiביבי70
Likud and Netanyahuהליכוד ונתניהו66
Eisenkotאייזנקוט20
Likudליכוד12

Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.

Topics

Electoral process & turnout

49%

Corruption & governance

26%

Security & rule of law

22%

Health

8.0%

Candidate profile

3.2%

Infrastructure

2.4%

Spend by ad language: Hebrew 77%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

Raised in Likud, he says: "There is no more Likud; there is Netanyahu's party."
גדל בליכוד ואומר: "אין יותר ליכוד, יש מפלגת נתניהו"
15 October 2026 · הסיפור · ⁦~₪3K⁩ · 175K+ impressions · Attack · Ad Library
I voted Likud in the past. But who is even there today?
הצבעתי לליכוד בעבר. אבל מי יש שם היום?
18 October 2026 · הסיפור · ⁦~₪2K⁩ · 100K+ impressions · Ad Library
How long have you been voting for Bibi? All these years. And now? It’s not the same.
כמה זמן אתה מצביע ביבי? כל השנים. ועכשיו? לא אותו דבר.
22 October 2026 · הסיפור · ⁦~₪1K⁩ · 25K+ impressions · Attack · Ad Library
Agree?
מסכימים?
23 October 2026 · הסיפור · ⁦~₪1K⁩ · 30K+ impressions · Ad Library
Wait, do you know what happens to your vote if the party you chose doesn't pass the electoral threshold?
רגע, אתם יודעים מה קורה לקול שלכם אם המפלגה שבחרתם לא עוברת את אחוז החסימה?
25 October 2026 · הסיפור · ⁦₪800 – ₪899⁩ · 15K+ impressions · Informational · Ad Library
A former Bibi supporter like you’ve never heard before
ביביסטית לשעבר כמו שבחיים לא שמעתם
26 October 2026 · הסיפור · ⁦₪600 – ₪699⁩ · 15K+ impressions · Ad Library

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Israel report, all parties and candidates or every advertiser.