Shoresh InstitutionShoresh Institution מוסד שורש

This page ran 131 paid political ads on Facebook and Instagram between 12 October 2025 and 29 October 2026. Meta reports ⁦₪189–239K⁩ of spend, which makes it the 49th largest advertiser of the 1575 pages in our data. Advertiser type: Civil society.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026. · Every ad of this page in Meta’s Ad Library ↗

131

ads

₪214.2K

reported spend, range ⁦₪189–239K⁩

94%

of spend after the Knesset dissolved on 17 July

₪149.5

median spend per ad

Spend by week the ad started

6 Oct

3 Nov

1 Dec

5 Jan

2 Feb

2 Mar

6 Apr

4 May

1 Jun

6 Jul

Knesset dissolves, 17 Jul

3 Aug

7 Sep

5 Oct

Tone

Promotional

0.8%

Informational

99%

Share of the 128 ads with text that our model classified. Attack ads name an opponent.

Topics

Economy & cost of living

86%

Education

8.6%

Social protection

7.8%

Electoral process & turnout

4.7%

Other

3.1%

Jobs & youth

0.8%

Spend by ad language: Hebrew 83%, English 17%, Hebrew and English 0.1%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

From the series “The Socioeconomic Threat.” A brief explanation at the following link: https://links.shoresh.institute/Ele-26-S11
מתוך הסדרה ״האיום הכלכלי-חברתי״. הסבר קצר בקישור הבא: https://links.shoresh.institute/Ele-26-S11
4 October 2026 · Shoresh Institution מוסד שורש · ⁦₪30–35K⁩ · 1M+ impressions · Informational · Ad Library
From the series “The Socioeconomic Threat.” A brief explanation at the following link: https://links.shoresh.institute/Ele-26-S07
מתוך הסדרה ״האיום הכלכלי-חברתי״. הסבר קצר בקישור הבא: https://links.shoresh.institute/Ele-26-S07
4 October 2026 · Shoresh Institution מוסד שורש · ⁦₪20–25K⁩ · 900K+ impressions · Informational · Ad Library
From the series “The Socioeconomic Threat.” A brief explanation at the following link: https://links.shoresh.institute/Ele-26-g04
מתוך הסדרה ״האיום הכלכלי-חברתי״. הסבר קצר בקישור הבא: https://links.shoresh.institute/Ele-26-g04
4 October 2026 · Shoresh Institution מוסד שורש · ⁦₪15–20K⁩ · 700K+ impressions · Informational · Ad Library
From the series “The Socioeconomic Threat.” A brief explanation at the following link: https://links.shoresh.institute/Ele-26-S08
מתוך הסדרה ״האיום הכלכלי-חברתי״. הסבר קצר בקישור הבא: https://links.shoresh.institute/Ele-26-S08
4 October 2026 · Shoresh Institution מוסד שורש · ⁦₪10–15K⁩ · 800K+ impressions · Informational · Ad Library
From the series “The Socioeconomic Threat.” A brief explanation at the following link: https://links.shoresh.institute/Ele-26-S01
מתוך הסדרה ״האיום הכלכלי-חברתי״. הסבר קצר בקישור הבא: https://links.shoresh.institute/Ele-26-S01
4 October 2026 · Shoresh Institution מוסד שורש · ⁦₪8–9K⁩ · 125K+ impressions · Informational · Ad Library
Fertility rates over time - The Socieconomic Threat to Israel series: a brief explanation in the following link>> https://links.shoresh.institute/ele-26-Fertility
22 October 2026 · Shoresh Institution מוסד שורש · ⁦₪8–9K⁩ · 300K+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Israel report, all parties and candidates or every advertiser.