Reservists for the Stateמילואימניקים למען המדינה

This page ran 142 paid political ads on Facebook and Instagram between 28 September 2026 and 6 October 2026. Meta reports ⁦₪2–16K⁩ of spend, which makes it the 504th largest advertiser of the 1575 pages in our data. Advertiser type: Civil society.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026. · Every ad of this page in Meta’s Ad Library ↗

142

ads

₪8.7K

reported spend, range ⁦₪2–16K⁩

100%

of spend after the Knesset dissolved on 17 July

₪49.5

median spend per ad

Spend by week the ad started

5 Oct

Tone

Attack

90%

Informational

9.5%

Share of the 84 ads with text that our model classified. Attack ads name an opponent.

Most attacked

Bibiביבי25
Ben Gvirבן גביר9

Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.

Topics

Security & rule of law

46%

Electoral process & turnout

39%

Economy & cost of living

25%

Corruption & governance

15%

Candidate profile

9.5%

Spend by ad language: Hebrew 53%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

I've voted Likud all my life. Now I'm undecided.
כל החיים הצבעתי ליכוד. עכשיו אני מתלבט
6 October 2026 · מילואימניקים למען המדינה · ⁦₪300 – ₪399⁩ · 25K+ impressions · Ad Library
Since he was a kid, only Bibi. Today?
מאז שהוא ילד, רק ביבי. היום?
6 October 2026 · מילואימניקים למען המדינה · ⁦₪100 – ₪199⁩ · 10K+ impressions · Ad Library
She voted for Bibi. Now Eisenkot. Why?
הצביעה ביבי. עכשיו אייזנקוט. למה?
6 October 2026 · מילואימניקים למען המדינה · ⁦₪100 – ₪199⁩ · 15K+ impressions · Ad Library
She used to be much more right-wing, and now she's quoting Einstein on her way to the Democrats.
הייתה הרבה יותר ימין, ועכשיו מצטטת את איינשטיין בדרך לדמוקרטים
6 October 2026 · מילואימניקים למען המדינה · ⁦₪100 – ₪199⁩ · 10K+ impressions · Attack · Ad Library
You used to fill a shopping cart for a family for 300 shekels. Today it costs more than double.
פעם מילאת עגלה למשפחה ב-300 שקל. היום זה יותר מכפול.
5 October 2026 · מילואימניקים למען המדינה · ⁦₪100 – ₪199⁩ · 10K+ impressions · Attack · Ad Library
What drives me crazy on TV? An inquiry commission that isn't being launched. The groveling before the ultra-Orthodox.
מה מפוצץ אותי בטלוויזיה? ועדת חקירה שלא נפתחת. ההתרפסות לחרדים.
30 September 2026 · מילואימניקים למען המדינה · ⁦₪100 – ₪199⁩ · 7K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Israel report, all parties and candidates or every advertiser.