Israel 2026 · Every advertiser

Help, It's Simchiהצילו זה שמחי

This page ran 13 paid political ads on Facebook and Instagram between 30 September 2025 and 19 August 2026. Meta reports ⁦₪9–11K⁩ of spend, which makes it the 470th largest advertiser of the 1575 pages in our data. Advertiser type: Civil society.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 27 October 2026. · Every ad of this page in Meta’s Ad Library ↗

13

ads

₪10K

reported spend, range ⁦₪9–11K⁩

51%

of spend after the Knesset dissolved on 17 July

₪849.5

median spend per ad

Spend by week the ad started

6 Oct
3 Nov
1 Dec
5 Jan
2 Feb
2 Mar
6 Apr
4 May
1 Jun
6 Jul
 Knesset dissolves, 17 Jul
3 Aug
7 Sep
5 Oct

Tone

Attack
85%
Informational
15%

Share of the 13 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Yoav Simhiיואב שמחי9
  • Simhiשמחי2

Targets as the ads name them, so "Bibi" and "Netanyahu" count separately.

Topics

Jobs & youth
69%
Corruption & governance
23%
Social protection
15%
Security & rule of law
15%
Economy & cost of living
7.7%

Spend by ad language: Hebrew 100%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

  • If you see National Labor Federation chair Yoav Simhi—watch out. This is what he did to Ten Bis workers >>>

    אם אתם רואים את יו״ר ההסתדרות הלאומית יואב שמחי - תזהרו. זה מה שהוא עשה לעובדים של תן ביס >>>

    29 July 2026 · הצילו זה שמחי · ⁦~₪2K⁩ · 90K+ impressions · Attack · Ad Library

  • The story of Yoav Simhi—the man who takes from workers and gives to employers

    הסיפור של יואב שמחי - האיש שלוקח מהעובדים ונותן למעסיקים

    8 July 2026 · הצילו זה שמחי · ⁦~₪1K⁩ · 50K+ impressions · Attack · Ad Library

  • Meet Yoav Simhi, born in 1964, lives in Givat Ye'arim, father of four, and has been screwing workers over as hard as possible since 2007. In 2007, Yoav Simhi became chair of the National Labor Federation, a body that boasts of calling itself a workers' organization even though a court ruled that it worked for employers rather than workers. Simhi rakes in nearly one million shekels a year as chair of the National Labor Federation, but that money does not come with any receipts for workers. So what can be said about Yoav Simhi's tenure: Since 2007, Simhi has run a workers' organization that opposes workers' right to strike Since 2007, Simhi has run an organization plagued by serious transparency and proper-governance problems Since 2

    תכירו, יואב שמחי, נולד ב-1964, מתגורר בגבעת יערים, אב לארבעה ודופק עובדים הכי חזק שיש מאז 2007. ב-2007 יואב שמחי הפך ליו"ר ההסתדרות הלאומית, גוף שמתהדר בכינוי ארגון עובדים למרות שבית משפט קבע שהוא עבד למען מעסיקים ולא למען העובדים. שמחי גורף כמעט מיליון ש"ח בשנה כיו"ר ההסתדרות הלאומית, אבל הכסף הזה לא מגיע עם קבלות לעובדים. אז מה כן אפשר להגיד על הכהונה של יואב שמחי: מאז 2007 שמחי מנהל ארגון עובדים שמתנגד לזכות העובדים לשבות מאז 2007 שמחי מנהל ארגון שסובל מבעיות שקיפות ומנהל תקין חמורות מאז 2

    5 July 2026 · הצילו זה שמחי · ⁦~₪1K⁩ · 45K+ impressions · Attack · Ad Library

  • And in those days a new Pharaoh rose over the workers of Israel—the Pharaoh Yoav Simhi

    וַיְהִי בַּיָּמִים הַהֵם וְקָם פַּרְעֹה חָדָשׁ עַל עוֹבְדֵי יִשְׂרָאֵל - הַפְרָעָה יוֹאָב שִׂמְחִי

    19 August 2026 · הצילו זה שמחי · ⁦₪900 – ₪999⁩ · 175K+ impressions · Attack · Ad Library

  • Yoav Simhi is not on the workers' side—he is on the employers' side >>>

    יואב שמחי לא בצד של העובדים - הוא בצד של המעסיקים >>>

    13 July 2026 · הצילו זה שמחי · ⁦₪900 – ₪999⁩ · 35K+ impressions · Attack · Ad Library

  • *The presenter is not a hammer, but he does screw workers over

    *המציג אינו פטיש, אבל הוא כן דופק עובדים

    6 July 2026 · הצילו זה שמחי · ⁦₪900 – ₪999⁩ · 50K+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in shekels, from 1 October 2025. Spend is the sum of Meta's range midpoints; impressions above one million are reported as "1M+", so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Israel report, all parties and candidates or every advertiser.

Help, It's Simchi: political ads on Facebook and Instagram before Israel’s 2026 election · Vipima