Bosnia and Herzegovina 2026 · Parties and candidates · SDA

SDA (Party of Democratic Action)

SDA (Party of Democratic Action) ran 475 paid political ads on Facebook and Instagram across 31 pages, its candidates' pages included, between 29 September 2025 and 6 October 2026. Meta reports $18.6–66.4K of spend. That makes it the 4th largest spender of the 30 parties we track. SDA won 9 seats in the state House, 31 in the Federation House and 0 in the RS National Assembly.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 4 October 2026.

475

ads on 31 pages

$42.5K

reported spend, range $18.6–66.4K

93%

of spend in the official campaign, 4 Sep to 4 Oct

$50

median spend per ad

Spend by week the ad started

6 Oct
3 Nov
1 Dec
5 Jan
2 Feb
2 Mar
6 Apr
4 May
1 Jun
6 Jul
3 Aug
 Campaign opens, 4 Sep
7 Sep
5 Oct

Tone

Attack
13%
Promotional
82%
Informational
3.9%
Defensive
0.7%

Share of the 406 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Denis Bećirović4
  • SNSD and HDZSNSD-a i HDZ-a4
  • Denis Bećirović and SDPDenis Bećirović i SDP3
  • the Troikatrojka3
  • the gentlemen from the Troikagospodu iz trojke3
  • Dodik and ČovićDodik i Čović2

Targets as the ads name them, so a party and its leader count separately.

Topics

Candidate profile
59%
Corruption & governance
26%
Electoral process & turnout
23%
Rallies & events
8.9%
Economy & cost of living
8.6%
Infrastructure
6.7%
Security & rule of law
5.7%
Other
5.4%

Spend by script: Latin script 90%.

Candidates' pages

Pages of the party's candidates, counted in the party's figures above.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

  • SDA election platform for the 2026 general elections. Programme, priorities and candidates for all levels of government in Bosnia and Herzegovina.

    Izborna platforma SDA za opće izbore 2026. godine. Program, prioriteti i kandidati za sve nivoe vlasti u Bosni i Hercegovini.

    19 September 2026 · SDA - Stranka demokratske akcije · $1.5–2K · 1M+ impressions · Promotional · Ad Library

  • Bakir Izetbegović, SDA candidate for member of the Presidency of Bosnia and Herzegovina. General elections, 4 October 2026.

    Bakir Izetbegović, kandidat SDA za člana Predsjedništva Bosne i Hercegovine. Opći izbori 4. oktobra 2026.

    24 September 2026 · SDA - Stranka demokratske akcije · $1–1.5K · 1M+ impressions · Promotional · Ad Library

  • “The results of the experiment by part of the international community are deeply humiliating for the Bosniak people and devastating for the whole of Bosnia and Herzegovina.” #SAMOSDA #BakirIzetbegović #Elections2026

    „Rezultati eksperimenta dijela međunarodne zajednice su duboko ponižavajući za bošnjački narod i poražavajući za kompletnu Bosnu i Hercegovinu.“ #SAMOSDA #BakirIzetbegović #Izbori2026

    26 September 2026 · Bakir Izetbegović · $700 – $799 · 300K+ impressions · Attack · Ad Library

  • “After 4 October, we must get processes in BiH back on the right track. Only SDA can do that. #SAMOSDA #BakirIzetbegović #Elections2026

    „Nakon 4. oktobra moramo vratiti procese u BiH na pravi put. To može samo SDA. #SAMOSDA #BakirIzetbegović #Izbori2026

    26 September 2026 · Bakir Izetbegović · $700 – $799 · 350K+ impressions · Promotional · Ad Library

  • “We have vast experience, we have the best people, we have faith, we have devotion to our people and to this country, our one and only state, Bosnia and Herzegovina. That is our pride. That is our obligation.” #bakirizetbegovic #SAMOSDA #Elections2026

    “Imamo ogromno iskustvo, imamo najbolje kadrove, imamo vjeru, imamo privrženost našem narodu i ovoj zemlji, našoj jedinoj državi Bosni i Hercegovini. To je naš ponos. To je naša obaveza.” #bakirizetbegovic #SAMOSDA #Izbori2026

    23 September 2026 · Bakir Izetbegović · $500 – $599 · 350K+ impressions · Promotional · Ad Library

  • “Unity and cooperation are our debt to the martyrs and fallen fighters, to all those who lived and died for our one and only homeland, Bosnia and Herzegovina.” #BakirIzetbegović #ArmyOfTheRepublicOfBosniaAndHerzegovina #bosniaandherzegovina

    „Sloga i saradnja su naš dug prema šehidima i palim borcima, prema svima onima koji su živjeli i umirali za našu jedinu domovinu Bosnu i Hercegovinu.“ #BakirIzetbegović #ArmijaRBiH #bosnaihercegovina

    23 September 2026 · Bakir Izetbegović · $500 – $599 · 300K+ impressions · Promotional · Ad Library

Figures cover domestic political ads billed in US dollars, from 1 October 2025. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Bosnia and Herzegovina report, all parties and candidates or every advertiser.

SDA (Party of Democratic Action): Facebook and Instagram ads in Bosnia and Herzegovina’s 2026 election · Vipima