Bosnia and Herzegovina 2026 · Parties and candidates · SBB

SBB (Union for a Better Future)

SBB (Union for a Better Future) ran 70 paid political ads on Facebook and Instagram across 4 pages, its candidates' pages included, between 4 April 2026 and 2 October 2026. Meta reports $1.8–8.7K of spend. That makes it the 19th largest spender of the 30 parties we track. SBB won no seats in the state or entity parliaments.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 4 October 2026.

70

ads on 4 pages

$5.3K

reported spend, range $1.8–8.7K

99%

of spend in the official campaign, 4 Sep to 4 Oct

$50

median spend per ad

Spend by week the ad started

6 Apr
4 May
1 Jun
6 Jul
3 Aug
 Campaign opens, 4 Sep
7 Sep

Tone

Attack
27%
Promotional
70%
Informational
3.6%

Share of the 56 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Denis1
  • Konaković1
  • Bećirović and KonakovićBećirovića i Konakovića1
  • Lagumdžija1
  • Kovačević and TelekomKovačević i Telekom1
  • Željko Komšić or Slaven KovačevićŽeljke Komšića ili Slavena Kovačevića1

Targets as the ads name them, so a party and its leader count separately.

Topics

Candidate profile
43%
Corruption & governance
25%
Infrastructure
21%
Jobs & youth
14%
Security & rule of law
13%
Economy & cost of living
8.9%
Health
5.4%
Other
5.4%

Spend by script: Latin script 58%.

Candidates' pages

NameAdsSpend (USD)
Fahrudin Radončić47$3.6K
Hajrudin Mulić17$842

Pages of the party's candidates, counted in the party's figures above.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

  • Experience. Knowledge. Results.

    Iskustvo. Znanje. Rezultat.

    18 September 2026 · Fahrudin Radončić · $400 – $499 · 1M+ impressions · Ad Library

  • THE STATE WINS!

    DRŽAVA POBJEĐUJE!

    7 September 2026 · Fahrudin Radončić · $300 – $399 · 900K+ impressions · Ad Library

  • No one will follow the uncharismatic Denis Bećirović, even if someone fires a shot from an air rifle

    Za nekarizmatičnim Denisom Bećirovćem niko neće krenuti čak i da neko opali metak iz vazdušne puške

    15 September 2026 · Fahrudin Radončić · $100 – $199 · 175K+ impressions · Attack · Ad Library

  • We swear by Almighty God that we will return heavy and defence industry to the Bosniaks

    Velikim Bogom se kunemo da ćemo tešku i namjensku industriju vratiti Bošnjacima

    13 September 2026 · Fahrudin Radončić · $100 – $199 · 250K+ impressions · Promotional · Ad Library

  • I strategically addressed you from the site of Mili, near Visoko, where Bosnian kings, including Tvrtko I Kotromanić, were crowned. The right place to share the vision we offer to the citizens of Bosnia and Herzegovina. #sbbbih

    Strateški sam se obratio iz mjesta Mili, kod Visokog, gdje su krunisani bosanski kraljevi, pa i Tvrtko I Kotromanić. Pravo mjesto za dijeljenje vizije koju nudimo građanima Bosne i Hercegovine. #sbbbih

    8 September 2026 · Fahrudin Radončić · $100 – $199 · 200K+ impressions · Promotional · Ad Library

  • Sarajevo is the city where I work, create and belong. That is why I decided to take responsibility. Hajrudin Mulić Candidate for the Sarajevo Canton Assembly SBB Fahrudin Radončić • Number 4 Trust is not asked for. Trust is earned. #HajrudinMulic #Sarajevo #SarajevoCanton #SBB

    Sarajevo je grad u kojem radim, stvaram i kojem pripadam. Zato sam odlučio preuzeti odgovornost. Hajrudin Mulić Kandidat za Skupštinu Kantona Sarajevo SBB Fahrudin Radončić • Broj 4 Povjerenje se ne traži. Povjerenje se zaslužuje. #HajrudinMulic #Sarajevo #KantonSarajevo #SBB

    30 September 2026 · Hajrudin Mulić Kandidat za Skupštinu Kantona Sarajevo · $0 – $99 · 35K+ impressions · Promotional · Ad Library

Figures cover domestic political ads billed in US dollars, from 1 October 2025. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

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