Bosnia and Herzegovina 2026 · Every advertiser

Žurnal magazineŽurnal magazin

This page ran 170 paid political ads on Facebook and Instagram between 17 October 2025 and 28 October 2026. Meta reports $200 – $17K of spend, which makes it the 28th largest advertiser of the 577 pages in our data. Advertiser type: Media. Paid for by Centre for Media Development and Analysis (Centar za razvoj medija i analize).

Data from the Meta Ad Library, pulled 31 October 2026. Election on 4 October 2026. · Every ad of this page in Meta’s Ad Library ↗

170

ads

$8.6K

reported spend, range $200 – $17K

5.2%

of spend in the official campaign, 4 Sep to 4 Oct

$50

median spend per ad

Spend by week the ad started

3 Nov
1 Dec
5 Jan
2 Feb
2 Mar
6 Apr
4 May
1 Jun
6 Jul
3 Aug
 Campaign opens, 4 Sep
7 Sep
5 Oct

Tone

Attack
51%
Informational
49%

Share of the 159 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Milorad DodikMilorada Dodika4
  • Dodik4
  • SNSD3
  • Milorad Dodik2
  • Stanivuković2
  • Darko Mladić1

Targets as the ads name them, so a party and its leader count separately.

Topics

Corruption & governance
64%
Security & rule of law
36%
Infrastructure
14%
Health
8.2%
Economy & cost of living
6.9%
Electoral process & turnout
5.7%
Jobs & youth
5.0%
Rallies & events
3.1%

Spend by script: Latin script 94%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

  • Through the documentary film “When Words Become Weapons,” we focus on the testimonies of victims of hate speech, as well as an analysis of institutional responses – what happens after a report is filed, where the system fails, and why accountability is often absent.

    Kroz dokumentarni film "Kad riječi postanu oružje" fokusiramo se na svjedočanstva žrtava govora mržnje, kao i na analizu institucionalnih odgovora - što se događa nakon podnošenja prijave, gdje sistem zakazuje i zašto odgovornost često izostaje.

    2 August 2026 · Žurnal magazin · $200 – $299 · 175K+ impressions · Informational · Ad Library

  • Whether the aforementioned black granite and other waste material from stone processing were illegally and unprofessionally dumped, thereby causing them to shift as a result of heavy rainfall, is certainly among the important questions.

    Da li je navedeni crni granit i drugi otpadni materijal iz prerade kamena nelegalno i pri tome nestručno odlagan te je tako uzrokovano njegovo pomjeranje usljed jakih padavina, svakako je među važnim pitanjima.

    28 October 2026 · Žurnal magazin · $0 – $99 · 45K+ impressions · Informational · Ad Library

  • Only upon entering the third year does more intensive planning begin for the construction of a hydraulic channel and protective structures in the Doca stream area, namely the rehabilitation of the terrain around the quarry in this stream’s basin, which may be the most important aspect of protection against possible future floods.

    Tek ulaskom u treću godinu počinje intezivnije planiranje izgradnje hidrotehničkog kanala i zaštitnih objekata na području potoka Doca, odnosno sanacija terena oko kamenoloma u slivu ovog potoka, što je možda i najvažniji segment zaštite od eventualnih budućih poplava.

    22 October 2026 · Žurnal magazin · $0 – $99 · 15K+ impressions · Informational · Ad Library

  • Prosecutors’ offices are predictably silent about developments in and around the New Ironworks, but their failure to do their own job is nothing new, especially in cases like this, when they need to really “roll up their sleeves” and rise above party-tycoon relations

    Tužilaštva su očekivano nijema na dešavanja u i oko Nove Željezare, no njihovo nemješanje u vlastiti posao nije neka novina, pogotovo kada su u pitanju slučajevi poput ovog kada treba dobro „zavrnuti rukave“ i biti iznad stranačko-tajkunskih relacija

    22 October 2026 · Žurnal magazin · $0 – $99 · 25K+ impressions · Attack · Ad Library

  • Watch the recording of Žurnal’s public debate that we organized in Jablanica to mark two years since the major tragedy in which 19 residents of this municipality lost their lives, most of them in the Donja Jablanica area and the settlement of Zlate.

    Pogledajte snimak Žurnalove javne debate koju smo organizovali u Jablanici povodom dvije godine od velike tragedije u kojoj je život izgubilo 19 mještana ove općine, najviše na području Donje Jablanice te naselja Zlate.

    30 September 2026 · Žurnal magazin · $0 – $99 · 35K+ impressions · Informational · Ad Library

  • “Telekom Srbija,” a company majority-owned by the Republic of Serbia (58.11%), paid US lobbying firm “Continental Strategy” US$541,936 from January to September 2026. Telekom also owns the company “M:tel” (65.01%), the absolute ruler of the telecommunications sector in Republika Srpska. The client of the American lobbyists is the Government of Republika Srpska, more precisely Milorad Dodik, leader of the ruling SNSD. In practice, the Republic of Serbia is using public funds to finance separatist and

    „Telekom Srbija“, preduzeće čiji je u većinski vlasnik (58,11 odsto) Republika Srbija, od januara do septembra 2026. godine platilo je 541.936 američkih dolara lobističkoj firmi „Continental Strategy“. U vlasništvu Telekoma je i kompanija „M:tel“ (65,01 odsto), apsolutni vladar telekomunikacionog prostora u Republici Srpskoj. Klijent američkih lobista je Vlada Republike Srpske, preciznije, lider vladajućeg SNSD-a Milorad Dodik. Praktično, Republika Srbija javnim novcem finansira separatističke i

    10 October 2026 · Žurnal magazin · $0 – $99 · 0+ impressions · Attack · Ad Library

Figures cover domestic political ads billed in US dollars, from 1 October 2025. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

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Žurnal magazine: political ads on Facebook and Instagram in Bosnia and Herzegovina, 2026 · Vipima