Bosnia and Herzegovina 2026 · Every advertiser
Zdenko Lučić
This page ran 32 paid political ads on Facebook and Instagram between 21 September 2026 and 2 October 2026. Meta reports $2.7–5.9K of spend, which makes it the 58th largest advertiser of the 577 pages in our data. Advertiser type: Candidate. It belongs to Zdenko Lučić, whose page gathers all of their pages.
Data from the Meta Ad Library, pulled 31 October 2026. Election on 4 October 2026. · Every ad of this page in Meta’s Ad Library ↗
32
ads
$4.3K
reported spend, range $2.7–5.9K
100%
of spend in the official campaign, 4 Sep to 4 Oct
$150
median spend per ad
Spend by week the ad started
Tone
Share of the 30 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Electric Power CompanyElektroprivreda2
- Dragan Čović2
- Dragan ČovićDragana Čovića1
- Željko Komšić and Slaven KovačevićŽeljko Komšić i Slaven Kovačević1
- Dragan Čović and the structures he builtDraganu Čoviću i strukturama koje je izgradio1
- Čović1
Targets as the ads name them, so a party and its leader count separately.
Topics
Spend by script: Latin script 95%.
The costliest ads
The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.
Black and white. No essays or fairy tales. Measurable. Concrete. Written down. My programme guidelines have been publicly available from day one at: https://zdenkolucic.ba/program/programske-smjernice-3
Crno na bijelo. Bez eseja i bajki. Mjerljivo. Konkretno. Zapisano. Moje programske smjernice javno su dostupne od prvog dana na: https://zdenkolucic.ba/program/programske-smjernice-3
30 September 2026 · Zdenko Lučić · $300 – $399 · 150K+ impressions · Promotional · Ad Library
When you have this kind of support from Mostar, every fight is much easier. Mostar, thank you! 💪
Kada imate ovakvu podršku iz Mostara, svaka borba je puno lakša. Mostar, hvala! 💪
1 October 2026 · Zdenko Lučić · $200 – $299 · 500K+ impressions · Promotional · Ad Library
A general does not make promises; a general delivers 🪖 💪
General ne obećava, general izvršava 🪖 💪
30 September 2026 · Zdenko Lučić · $200 – $299 · 175K+ impressions · Promotional · Ad Library
Young people have not left. They were driven out! And it is not only wages driving them away, but a system in which connections matter more than ability and a diploma! 🚨
Mladi nisu otišli. Otjerani su! I ne tjeraju ih samo plaće, već sustav u kojem veza vrijedi više od sposobnosti i diplome! 🚨
30 September 2026 · Zdenko Lučić · $200 – $299 · 175K+ impressions · Attack · Ad Library
For years, I worked in systems in which security, organisation, a clear chain of responsibility and swift decision-making were crucial. I know how valuable a system prepared in advance is in a crisis situation, and how costly improvisation is. My national security strategy rests on three pillars: resilient institutions and critical infrastructure, reliable partnerships, and a clear chain of responsibility and rapid response. 🛡️ Early warning, coordination between institutions and regular exercises must become the rule
Godinama sam radio u sustavima u kojima su sigurnost, organizacija, jasan lanac odgovornosti i brzo donošenje odluka bili presudni. Znam koliko u kriznoj situaciji vrijedi unaprijed pripremljen sustav, a koliko košta improvizacija. Moja strategija nacionalne sigurnosti počiva na tri stupa: otpornim institucijama i ključnoj infrastrukturi, pouzdanim partnerstvima te jasnom lancu odgovornosti i brzom odgovoru. 🛡️ Rano upozorenje, koordinacija institucija i redovite vježbe moraju postati pravilo
29 September 2026 · Zdenko Lučić · $200 – $299 · 150K+ impressions · Promotional · Ad Library
At the start of the campaign, I posed 14 questions to Dragan Čović. Of course, he did not answer. And I know why he is silent. There is panic in his ranks. Open the media outlets he controls and see for yourself. A tidal wave of justice is coming that will remove them from the political scene and punish them for a decade-long plundering of the Croatian people. Dragan, no one fears your shadows anymore; we have opened people’s eyes and shown how fragile, pathetic, small and weak you really are, just like the sycophants with whom you have surrounded yourself. On Sunday, we celebrate briefly
Na početku kampanje sam postavio 14 pitanja za Dragana Čovića. Naravno da nije odgovorio. A znam i zašto šuti. Panika je u njegovim redovima. Otvorite medije koje kontrolira pa vidite sami. Dolazi plimni val pravde koji će ih ukloniti s političke scene i kazniti za desetljetnu pljačku hrvatskog naroda. Dragane, tvoje sjene se više nitko ne boji, otvorili smo ljudima oči i pokazali koliko si zapravo krhak, bijedan, malen i slab, baš kao i ulizice kojima si se okružio. U nedjelju kratko slavimo
2 October 2026 · Zdenko Lučić · $100 – $199 · 80K+ impressions · Attack · Ad Library
Figures cover domestic political ads billed in US dollars, from 1 October 2025. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.
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