Bosnia and Herzegovina 2026 · Every advertiser

Radio Sarajevo

This page ran 288 paid political ads on Facebook and Instagram between 29 September 2025 and 30 October 2026. Meta reports $900 – $29.4K of spend, which makes it the 15th largest advertiser of the 577 pages in our data. Advertiser type: Media. Paid for by Wall (Zid ).

Data from the Meta Ad Library, pulled 31 October 2026. Election on 4 October 2026. · Every ad of this page in Meta’s Ad Library ↗

288

ads

$15.2K

reported spend, range $900 – $29.4K

20%

of spend in the official campaign, 4 Sep to 4 Oct

$50

median spend per ad

Spend by week the ad started

6 Oct
3 Nov
1 Dec
5 Jan
2 Feb
2 Mar
6 Apr
4 May
1 Jun
6 Jul
3 Aug
 Campaign opens, 4 Sep
7 Sep
5 Oct

Tone

Attack
41%
Promotional
0.7%
Informational
59%

Share of the 282 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Milorad Dodik10
  • Dodik8
  • Max Primorac6
  • Milorad DodikMilorada Dodika2
  • Gazprom2
  • Irfan Čengić2

Targets as the ads name them, so a party and its leader count separately.

Topics

Corruption & governance
44%
Security & rule of law
36%
Other
11%
Electoral process & turnout
5.7%
Economy & cost of living
4.6%
Infrastructure
3.9%
Health
2.8%
Rallies & events
2.5%

Spend by script: Latin script 98%, BCS (Latin) and English 0.3%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

  • Alija Izetbegović and Volodymyr Zelenskyy never met. Separated by generations, different worlds and geopolitical circumstances, they bear similar burdens, but also experiences that clearly distinguish them. ✍ Written by: #EmirHadzikadunic

    Alija Izetbegović i Volodimir Zelenski nikada se nisu sreli. Razdvojeni generacijama, različitim svjetovima i geopolitičkim okolnostima, nose slične terete, ali i iskustva koja ih jasno razlikuju ✍ Piše: #EmirHadzikadunic

    14 December 2025 · Radio Sarajevo · $500 – $599 · 600K+ impressions · Informational · Ad Library

  • Concerning claims #serbs #nationalists #war

    Zabrinjavajuće tvrdnje #srbi #nacionalisti #rat

    14 December 2025 · Radio Sarajevo · $200 – $299 · 250K+ impressions · Attack · Ad Library

  • Politicians’ base salaries from KM 6,833 to KM 7,855 #salaries #councilofministers #politicians

    Osnovne plaće političara od 6.833 do 7.855 KM #plaće #vijeceministara #politicari

    30 October 2026 · Radio Sarajevo · $0 – $99 · 1K+ impressions · Informational · Ad Library

  • Municipal mayor also publishes VIDEO of the incident #srdjanmandic #hajrudinmulic #centarmunicipality

    Načelnik objavio i VIDEO incidenta #srdjanmandic #hajrudinmulic #opcinacentar

    30 October 2026 · Radio Sarajevo · $0 – $99 · 2K+ impressions · Informational · Ad Library

  • BiH Central Election Commission confirms results of the 2026 General Elections. #bihparliament #bihcec

    CIK BiH utvrdio rezultate Općih izbora 2026. #parlamentbih #cikbih

    25 October 2026 · Radio Sarajevo · $0 – $99 · 3K+ impressions · Informational · Ad Library

  • Director of the Srebrenica Memorial Center debunks Milorad Dodik’s myths 🗣️ #emirSuljagic #MiloradDodik

    Direktor Memorijalnog centra Srebrenica oborio mitove građanina Milorada Dodika 🗣️ #emirSuljagic #MiloradDodik

    25 October 2026 · Radio Sarajevo · $0 – $99 · 10K+ impressions · Attack · Ad Library

Figures cover domestic political ads billed in US dollars, from 1 October 2025. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

Back to the Bosnia and Herzegovina report, all parties and candidates or every advertiser.