Bosnia and Herzegovina 2026 · Every advertiser

Under the Magnifying Glass CoalitionKoalicija "Pod lupom"

This page ran 187 paid political ads on Facebook and Instagram between 6 October 2025 and 5 October 2026. Meta reports $200 – $18.7K of spend, which makes it the 25th largest advertiser of the 577 pages in our data. Advertiser type: Civil society.

Data from the Meta Ad Library, pulled 31 October 2026. Election on 4 October 2026. · Every ad of this page in Meta’s Ad Library ↗

187

ads

$9.5K

reported spend, range $200 – $18.7K

35%

of spend in the official campaign, 4 Sep to 4 Oct

$50

median spend per ad

Spend by week the ad started

6 Oct
3 Nov
1 Dec
5 Jan
2 Feb
2 Mar
6 Apr
4 May
1 Jun
6 Jul
3 Aug
 Campaign opens, 4 Sep
7 Sep
5 Oct

Tone

Attack
6.9%
Promotional
0.6%
Informational
92%

Share of the 173 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • SNSD3
  • Large partiesVelike stranke2
  • Central Election Commission of Bosnia and Herzegovina (CIK BiH)Centralna izborna komisija Bosne i Hercegovine (CIK BiH)2
  • SNSD – Milorad Dodik1
  • branch office of the Serbian Progressive Partyfilijala Srpske napredne stranke1
  • authoritiesvlasti1

Targets as the ads name them, so a party and its leader count separately.

Topics

Electoral process & turnout
95%
Corruption & governance
18%
Rallies & events
2.3%
Jobs & youth
1.2%
Other
0.6%
Security & rule of law
0.6%

Spend by script: Latin script 90%, Cyrillic script 2.6%.

The costliest ads

The highest-spend ad of each distinct text. English translations are machine-made; the original is shown beneath.

  • 🗳️ How much do you know about the 2026 General Elections? New technologies are bringing major changes to polling stations across BiH. Do you know how biometric voter identification and optical ballot scanners will work? 🎮 Through the new online quiz by the “Under the Magnifying Glass” Coalition, you can test your knowledge in a simple and engaging way, learn how the electoral process works and find out what awaits you at the polling station. 👉 Play the quiz and see how much you know! 🔗 https://prviputbiras.podlupom.org/public/ @eubi

    🗳️ Koliko znaš o Općim izborima 2026? Nove tehnologije donose velike promjene na biračka mjesta širom BiH. Znaš li kako će funkcionisati biometrijska identifikacija birača i optički skeneri glasačkih listića? 🎮 Kroz novi online kviz Koalicije „Pod lupom“ možeš na jednostavan i zanimljiv način provjeriti svoje znanje, naučiti kako funkcioniše izborni proces i saznati šta te očekuje na biračkom mjestu. 👉 Zaigraj kviz i provjeri koliko znaš! 🔗 https://prviputbiras.podlupom.org/public/ @eubi

    28 September 2026 · Koalicija "Pod lupom" · $200 – $299 · 200K+ impressions · Informational · Ad Library

  • The “Under the Magnifying Glass” Coalition for Free and Fair Elections assesses that election day passed successfully, with a significant improvement in the integrity of the electoral process through the use of new electoral technologies, namely biometric voter identification and authentication and optical scanning of ballots. The “Under the Magnifying Glass” Coalition particularly positively assesses the fact that technical problems with electronic identification and authentication devices, at 14% of polling stations, as well as technical problems and stoppages

    Koalicija za slobodne i poštene izbore „Pod lupom“ ocjenjuje da je izborni dan protekao uspješno, uz značajno unapređenje integriteta izbornog procesa kroz primjenu novih izbornih tehnologija, odnosno biometrijske identifikacije i autentifikacije birača i optičkog skeniranja glasačkih listića. Posebno pozitivnim Koalicija „Pod lupom“ ocjenjuje to što tehnički problemi s uređajima za elektronsku identifikaciju i autentifikaciju, na 14% biračkih mjesta, kao i tehnički problemi i zaustavljanja rad

    5 October 2026 · Koalicija "Pod lupom" · $0 – $99 · 4K+ impressions · Informational · Ad Library

  • The “Under the Magnifying Glass” Coalition for Free and Fair Elections assesses that election day passed successfully, with a significant improvement in the integrity of the electoral process through the use of new electoral technologies, namely biometric voter identification and authentication and optical scanning of ballots. #koalicijapodlupom #podlupom #generalelections2026 #denmarkinbih

    Koalicija za slobodne i poštene izbore „Pod lupom“ ocjenjuje da je izborni dan protekao uspješno, uz značajno unapređenje integriteta izbornog procesa kroz primjenu novih izbornih tehnologija, odnosno biometrijske identifikacije i autentifikacije birača i optičkog skeniranja glasačkih listića. #koalicijapodlupom #podlupom #općiizbori2026 #denmarkinbih

    5 October 2026 · Koalicija "Pod lupom" · $0 – $99 · 20K+ impressions · Informational · Ad Library

  • Press conference: Preliminary assessment of election day (05 October 2026) #koalicijapodlupom #podlupom #generalelections2026 #denmarkinbih

    Konferencija za medije: Preliminarna ocjena izbornog dana (05.10.2026.) #koalicijapodlupom #podlupom #općiizbori2026 #denmarkinbih

    5 October 2026 · Koalicija "Pod lupom" · $0 – $99 · 50K+ impressions · Informational · Ad Library

  • 🟣 Polling stations are closed. We are also monitoring the implementation of new electoral technologies and their impact on the conduct of the electoral process. #koalicijapodlupom #podlupom #generalelections2026 #denmarkinbih

    🟣 Biračka mjesta su zatvorena. Pratimo i primjenu novih izbornih tehnologija te njihov uticaj na provođenje izbornog procesa. #koalicijapodlupom #podlupom #općiizbori2026 #denmarkinbih

    4 October 2026 · Koalicija "Pod lupom" · $0 – $99 · 6K+ impressions · Informational · Ad Library

  • 🟣 By 7:00 p.m., turnout at polling stations where observers from the “Under the Lens” Coalition are present stands at 42.6%. #koalicijapodlupom #podlupom #generalelections2026 #denmarkinbih

    🟣 Do 19:00 sati izlaznost na biračkim mjestima na kojima su prisutni posmatrači Koalicije „Pod lupom“ iznosi 42,6%. #koalicijapodlupom #podlupom #općiizbori2026 #denmarkinbih

    4 October 2026 · Koalicija "Pod lupom" · $0 – $99 · 4K+ impressions · Informational · Ad Library

Figures cover domestic political ads billed in US dollars, from 1 October 2025. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend.

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