United States 2026 · Parties and candidates · Senate, Montana
Seth Bodnar
Result: Lost · 37.7% Unofficial count as of 6 November 2026.
Seth Bodnar’s FEC committees ran 305 paid political ads on Facebook and Instagram from 1 page between 12 May 2026 and 26 October 2026. Meta reports $88.4–125.1K of spend. That makes Seth Bodnar the 90th largest spender of the 1181 federal candidates with ads. Running for Senate, Montana.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
305
ads on 1 page
$106.7K
reported spend, range $88.4–125.1K
100%
of spend on federal races
$150
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$106.7K
305 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Seth Bodnar for Montana · $106.7K
- Federal races
- 100%
- Median spend per ad
- $150
- Attack ads, of text ads
- 14%
On Google and YouTubeSearch · YouTube · Display
$168.1–199.3K
7 ads from 2 verified advertiser accounts, Google’s ranges, 4 May 2026 to 3 November 2026
- Against Meta spend
- 1.7×
- Formats
- 5 video · 2 text
- Impressions
- 3.6M–4.1M
- Targeting declared
- age on 5 ads · gender on 5 ads
- States named
- Montana
- Last ad shown
- 3 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| SETH BODNAR FOR MONTANA | 2 | 2 text | national only | 4 Mar | 17 Jul | $98–109K |
| Seth Bodnar for Montana | 5 | 5 video | MT | 15 Jul | 3 Nov | $70.1–90.3K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 2 largest.
Spend by week the ad started
Tone
Share of the 300 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Kurt Alme$2.8K
- the White House$2.7K
- Steve Daines$1.6K
- politicians in DC$1.3K
- a President$1.2K
- Washington$1.1K
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 98%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| SETH BODNAR FOR MONTANA C00941708 | 305 | $106.7K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Mike Mayott is a lifelong Republican, but this November he’s voting Independent. He’s angry that Steve Daines anointed Kurt Alme without a single Montana Republican getting a say. And he wants a senator who’ll be honest about January 6th, no matter which party that makes uncomfortable. Mike, thank you for putting Montana before party. That's exactly what I'll do in the Senate. #montana #mtpol #mtsen
9 October 2026 · Seth Bodnar for Montana · $5–6K · 900K+ impressions · Promotional · Ad Library
I’m going to ask you for just $1. Seriously, $1. Because this campaign isn’t powered by corporate PACs or political insiders. It’s powered by folks here in Montana and across the country who are ready for something different. I’m Seth Bodnar, and I’m running for U.S. Senate in Montana. And when thousands of people chip in just a dollar, it adds up fast and it’s how we win. So, can you be one of them? Chip in $1 now to help us win Montana’s open Senate seat this November.
12 May 2026 · Seth Bodnar · $3.5–4K · 35K+ impressions · Promotional · Ad Library
I’ve got a message for the White House: caring about what happens in our state doesn't make us "backwards and poor." I won’t let Montana be exploited by Big Tech companies who want to build data centers in our backyards. Follow @sethbodnarcampaign for more #DeclareYourIndependence #mtsen #mtpol #Montana #JustShowUp
2 September 2026 · Seth Bodnar for Montana · $2.5–3K · 100K+ impressions · Attack · Ad Library
Can you stop scrolling for just a second? Brand new polling shows Seth in a dead heat with DC insiders’ handpicked candidate. Seth and Kurt Alme are exactly tied, 49% to 49%. That’s why the political establishment is already preparing to spend millions to elect Steve Daines’ hand-picked successor. In a race this close, every single dollar makes a difference. If you’re with us in fighting for true leadership that answers to the people of Montana, not Washington elites, will you chip in and hel
3 June 2026 · Seth Bodnar · $2–2.5K · 25K+ impressions · Promotional · Ad Library
Steve Daines, Kurt Alme and their Republican machine are at it again. They’re spending a million dollars from their Super PAC to run a smear campaign to avoid having to talk about their own record of failure. What the ads don’t tell you is that the leadership team that Seth Bodnar built during his time at UM was majority women. Montanans deserve the full picture, not a headline. These are the facts, and Seth stands behind his record. *Note: AI was not used in the production of this content.
24 July 2026 · Seth Bodnar for Montana · $1.5–2K · 350K+ impressions · Promotional · Ad Library
Steve Daines, Kurt Alme and the Republican machine have launched attack ads against Seth Bodnar. Women like Mary Kreta are coming forward to share their experience working with Seth and share stories about the man they know. *Note: No AI was used in the production of this content.* Follow @sethbodnarcampaign for more. #DeclareYourIndependence #mtsen #mtpol #Montana #MontanaProud #JustShowUp
24 July 2026 · Seth Bodnar for Montana · $1.5–2K · 400K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Seth Bodnar for Montana | 305 | $106.7K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
Back to the United States report, both parties and every candidate or every advertiser.