United States 2026 · Parties and candidates · House, Idaho 1
Sarah Zabel
Result: Lost · 6.1% Unofficial count as of 6 November 2026.
Sarah Zabel’s FEC committees ran 24 paid political ads on Facebook and Instagram from 1 page between 6 June 2026 and 26 October 2026. Meta reports $1.1–3.5K of spend. That makes Sarah Zabel the 819th largest spender of the 1181 federal candidates with ads. Running for House, Idaho 1.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026.
24
ads on 1 page
$2.3K
reported spend, range $1.1–3.5K
100%
of spend on federal races
$50
median spend per ad
Meta and Google side by side
On MetaFacebook · Instagram
$2.3K
24 ads on 1 page, midpoint of Meta’s ranges, 4 May 2026 to 31 October 2026
- Largest page
- Sarah Zabel for U.S. Congress · $2.3K
- Federal races
- 100%
- Median spend per ad
- $50
- Attack ads, of text ads
- 4.3%
On Google and YouTubeSearch · YouTube · Display
$1.5–2K
1 ad from 1 verified advertiser account, Google’s ranges, 4 May 2026 to 4 November 2026
- Against Meta spend
- 0.8×
- Formats
- 1 image
- Impressions
- 3.5M–4M
- Targeting declared
- no age or gender
- States named
- Idaho
- Last ad shown
- 4 Nov
Google advertiser accounts
| Advertiser | Ads | Formats | States | First ad | Last ad | Spend |
|---|---|---|---|---|---|---|
| Zabel for Congress | 1 | 1 image | ID | 26 Oct | 4 Nov | $1.5–2K |
Google publishes no ad text; the link on each account opens its ads in Google’s Ads Transparency Center. An account is tied to this page by its FEC committee; a party page lists its 1 largest.
Spend by week the ad started
Tone
Share of the 23 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- Russ Fulcher$50
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Federal 100%.
Spend by ad language: English 93%.
FEC committees
| FEC committee | Ads | Spend ($) |
|---|---|---|
| ZABEL FOR CONGRESS C00926105 | 24 | $2.3K |
The committees whose ads count for the candidate, as the FEC names them.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
On November 3rd, voters will decide who the next representative of Idaho's 1st District will be. Before you head to the polls I'd like you to hear from me, an Independent, 31 year military veteran and retired Air Force Major General. I've led at the highest levels of government organizations and I know how to get the job done regardless of party affiliation. If you vote for me, you can be assured that I will be ready to lead from Day 1.
26 October 2026 · Sarah Zabel for U.S. Congress · $200 – $299 · 10K+ impressions · Promotional · Ad Library
Our national debt has reached over $40 trillion dollars which is roughly $116,000 per person. We simply cannot afford this! I served our country in the Air Force for 31 years, overseeing organizations at the highest level. I am ready to serve again. Vote Zabel on Nov. 3rd. I'll get the job done.
26 October 2026 · Sarah Zabel for U.S. Congress · $100 – $199 · 25K+ impressions · Promotional · Ad Library
In 10 Days voters will decide who the next repsentative of Idaho's 1st District will be. Before you head to the polls I'd like you to hear from me, an Independent, 31 year military veteran and retired Major General. I've led at the highest levels of government organizations and I know how to get the job done. If you vote for me on November 3rd, I will be ready to lead from Day 1.
24 October 2026 · Sarah Zabel for U.S. Congress · $100 – $199 · 4K+ impressions · Promotional · Ad Library
I'm Sarah Zabel, a retired Air Force major general and 31-year veteran, seeking election to U.S. Congress as an Independent in Idaho's 1st Congressional District. Learn more at www.zabelforcongress.com
26 September 2026 · Sarah Zabel for U.S. Congress · $100 – $199 · 7K+ impressions · Promotional · Ad Library
Bringing service and sanity back to Congress. Sarah Zabel — Independent for U.S. Congress in Idaho's First District 31-Year Veteran. Retired Air Force Major General. Neighbor. Still serving.
25 September 2026 · Sarah Zabel for U.S. Congress · $100 – $199 · 5K+ impressions · Promotional · Ad Library
I graduated from the Air Force Academy in 1987 with a degree in computer science, and spent the next 31 years inside some of the most complex systems in the world: the networks that carry the President's communications, the global infrastructure that connects every combatant command, the cyberspace operations that protect all of it from people who want to take it down. The question you should ask of anyone seeking your vote is not what they have done; it is how they think. Do they go deep on ha
25 September 2026 · Sarah Zabel for U.S. Congress · $100 – $199 · 4K+ impressions · Promotional · Ad Library
Pages that ran the ads
| Page | Ads | Spend ($) |
|---|---|---|
| Sarah Zabel for U.S. Congress | 24 | $2.3K |
Each name opens the page’s Vipima page, with its own figures and its link to Meta’s Ad Library.
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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