United States 2026 · Data
Every political advertiser
The 24,034 Facebook and Instagram pages that ran a domestic political ad paid in dollars from 4 May 2026, from Meta’s archive as pulled on 4 November 2026. Every page links to its own Vipima page, with its weekly spend, tone and costliest ads, and from there to Meta’s Ad Library; a party’s or candidate’s page links to that party or candidate.
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Click a state to see who advertised on its races
Blue leans Democratic, red Republican, grey took no side. Darker means more one-sided.
Open the full map: races and candidates by state →764 pages · 16,256 ads · $10.2M · page 4 of 4
| # | Page | Type | Side | Race | Result | Ads | Spend | Impressions | Attack | Last ad |
|---|---|---|---|---|---|---|---|---|---|---|
| 601 | Congressman Jim CostaPaid for by Office of Representative Jim Costa | Public body | None | None | 3 | $349 | ~23.5K | 24 Aug | ||
| 602 | Congressman Dan MeuserPaid for by Office of Congressman Dan Meuser | Public body | None | None | 3 | $349 | ~18.5K | 24 Aug | ||
| 603 | Idaho Secretary of State | Public body | None | None | 3 | $349 | ~94K | 12 May | ||
| 604 | Franklin County Prosecutor Shayla D. Favor | Public body | None | None | 5 | $348 | ~29K | 0.0% | 16 Oct | |
| 605 | Bosque Central Appraisal District | Public body | None | None | 5 | $348 | ~23.6K | 0.0% | 31 Aug | |
| 606 | Laramie County Library System | Public body | None | None | 7 | $347 | ~31.5K | 0.0% | 16 Oct | |
| 607 | Bernalillo County NMPaid for by Bernalillo County | Public body | None | None | 7 | $347 | ~13.6K | 0.0% | 1 Sep | |
| 608 | City of Norco - Government | Public body | None | None | 2 | $299 | ~35K | 22 Oct | ||
| 609 | Ritenour School DistrictPaid for by RITENOUR SCHOOL DISTRICT | Public body | None | Ballot measure, MO | 2 | $299 | ~30K | 22 Oct | ||
| 610 | Fort Zumwalt School District | Public body | None | Ballot measure, MO | 2 | $299 | ~30K | 21 Oct | ||
| 611 | Silver Falls School District | Public body | None | Ballot measure, OR | 2 | $299 | ~55.5K | 21 Oct | ||
| 612 | smartmovesusPaid for by Suburban Mobility Authority for Regional Transportation | Public body | None | None | 2 | $299 | ~35K | 6 Oct | ||
| 613 | Clark County, NV En Español | Public body | None | None | 2 | $299 | ~17.5K | 30 Sep | ||
| 614 | Montgomery County, Md., Planning DepartmentPaid for by MARYLAND-NATIONAL CAPITAL PARK & PLANNING COMMISSION | Public body | None | None | 2 | $299 | ~89.5K | 24 Sep | ||
| 615 | Assemblymember Celeste RodriguezPaid for by California State Assembly | Public body | None | None | 2 | $299 | ~27K | 13 Aug | ||
| 616 | King County Council | Public body | None | None | 2 | $299 | ~55K | 6 Aug | ||
| 617 | Assemblymember Sade ElhawaryPaid for by California State Assembly | Public body | None | None | 2 | $299 | ~13K | 3 Aug | ||
| 618 | Rep. Andrew GarbarinoPaid for by Office of Congressman Andrew Garbarino | Public body | None | None | 2 | $299 | ~28K | 2 Jul | ||
| 619 | Assemblywoman Blanca PachecoPaid for by California State Assembly | Public body | None | None | 2 | $299 | ~40K | 2 Jul | ||
| 620 | Tucson Parks and RecreationPaid for by City of Tucson | Public body | None | None | 2 | $299 | ~50K | 24 Jun | ||
| 621 | Kansas State Treasurer Steven JohnsonPaid for by Kansas State Treasurer's Office | Public body | None | None | 2 | $299 | ~36K | 29 May | ||
| 622 | Wylie, TX City Hall | Public body | None | Ballot measure, TX | 4 | $298 | ~41K | 26 Oct | ||
| 623 | Cape May County Government | Public body | None | None | 4 | $298 | ~56K | 6 Oct | ||
| 624 | City of South Lake Tahoe GovernmentPaid for by City of South Lake Tahoe | Public body | None | None | 4 | $298 | ~22K | 8 Sep | ||
| 625 | Rep. Pablo José Hernández RiveraPaid for by Office of Resident Comissioner Pablo José Hernández | Public body | None | None | 4 | $298 | ~147.5K | 26 Jun | ||
| 626 | Buckeye, AZ City GovernmentPaid for by John O'Halloran | Public body | None | None | 4 | $298 | ~40K | 15 Jun | ||
| 627 | City of Palo Alto - Public AgencyPaid for by PALO ALTO, CITY OF | Public body | None | None | 4 | $298 | ~80.5K | 27 May | ||
| 628 | Mason County Clerk's Office | Public body | None | None | 6 | $297 | ~19K | 0.0% | 26 Oct | |
| 629 | Huffman ISDPaid for by Huffman Independent School District | Public body | None | Ballot measure, TX | 6 | $297 | ~27K | 0.0% | 22 Oct | |
| 630 | The City of Natchez, MSPaid for by The Historic City of Natchez | Public body | None | None | 6 | $297 | ~68K | 0.0% | 13 Oct | |
| 631 | Rep. Sharon FrostPaid for by Office of Rep. Sharon Frost | Public body | None | None | 6 | $297 | ~65K | 0.0% | 6 Oct | |
| 632 | Akron-Summit County Public Library | Public body | None | None | 6 | $297 | ~5.2K | 0.0% | 31 Aug | |
| 633 | Austin Climate Action and ResiliencePaid for by City of Austin Office of Sustainability | Public body | None | None | 6 | $297 | ~22K | 0.0% | 8 Jul | |
| 634 | Ben Franklin Transit | Public body | None | None | 1 | $250 | ~85K | 26 Oct | ||
| 635 | District 300Paid for by Community Unit School District 300 | Public body | None | Ballot measure, IL | 1 | $250 | ~22.5K | 15 Oct | ||
| 636 | South Kitsap School DistrictPaid for by SOUTH KITSAP SCHOOL DISTRICT | Public body | None | Ballot measure, WA | 1 | $250 | ~22.5K | 8 Oct | ||
| 637 | MCE | Public body | None | None | 1 | $250 | ~22.5K | 27 Sep | ||
| 638 | Town of Windsor, CAPaid for by Town of Windsor | Public body | None | Ballot measure, CA | 1 | $250 | ~22.5K | 9 Sep | ||
| 639 | Minnesota Pollution Control Agency | Public body | None | None | 1 | $250 | ~65K | 25 Aug | ||
| 640 | Sharon Quirk-SilvaPaid for by California State Assembly | Public body | None | None | 1 | $250 | ~32.5K | 24 Aug | ||
| 641 | Representative Bernie PerrymanPaid for by MN House of Representatives | Public body | None | None | 1 | $250 | ~37.5K | 8 Jul | ||
| 642 | The Port Works - Caddo/Bossier | Public body | None | None | 1 | $250 | ~17.5K | 12 Jun | ||
| 643 | Supervisor Holly J. MitchellPaid for by Office of LA County Supervisor Holly J. Mitchell | Public body | None | None | 1 | $250 | ~22.5K | 2 Jun | ||
| 644 | Central Nevada Health District | Public body | None | None | 1 | $250 | ~42.5K | 28 May | ||
| 645 | South Dakota Department of Agriculture and Natural Resources | Public body | None | None | 1 | $250 | ~47.5K | 5 May | ||
| 646 | Metro | Public body | None | None | 3 | $249 | ~38.5K | 22 Jul | ||
| 647 | DC Department of Insurance, Securities and BankingPaid for by District of Columbia Department of Insurance, Securities & Banking | Public body | None | None | 3 | $249 | ~17.5K | 24 Jun | ||
| 648 | Smithsonian’s National Museum of the American IndianPaid for by National Museum of the American Indian | Public body | None | None | 3 | $249 | ~28.5K | 20 May | ||
| 649 | Napa County, California - GovernmentPaid for by Napa County Election Division | Public body | None | None | 5 | $248 | ~41.5K | 26 Oct | ||
| 650 | CSKT Get Out the VotePaid for by Confederated Salish and Kootenai Tribes | Public body | None | None | 5 | $248 | ~52K | 0.0% | 26 Oct | |
| 651 | St. Johns County Supervisor of Elections | Public body | None | None | 5 | $248 | ~21.5K | 0.0% | 24 Oct | |
| 652 | County of Riverside - Government | Public body | None | None | 5 | $248 | ~22.6K | 0.0% | 23 Sep | |
| 653 | Adam Lewis - Bradley County Government | Public body | None | None | 5 | $248 | ~6.1K | 0.0% | 11 Jul | |
| 654 | North Carolina Office of the State Auditor | Public body | None | None | 2 | $199 | ~14K | 15 Oct | ||
| 655 | City of Rochester, MN GovernmentPaid for by City of Rochester, MN | Public body | None | None | 2 | $199 | ~56K | 15 Oct | ||
| 656 | Farmington Municipal Schools | Public body | None | Local, NM | 2 | $199 | ~40K | 29 Sep | ||
| 657 | Del Norte County Unified School DistrictPaid for by Del Norte County Schools | Public body | None | None | 2 | $199 | ~11K | 21 Sep | ||
| 658 | Honolulu Star-AdvertiserPaid for by Oahu Publications, Inc. dba Honolulu Star-Advertiser | Public body | None | None | 2 | $199 | ~30K | 17 Sep | ||
| 659 | Casa Grande Union High School District | Public body | None | None | 2 | $199 | ~39K | 31 Aug | ||
| 660 | Assemblymember Nick SchultzPaid for by California State Assembly | Public body | None | None | 2 | $199 | ~16K | 30 Aug | ||
| 661 | City of Gaithersburg GovernmentPaid for by City of Gaithersburg | Public body | None | None | 2 | $199 | ~28K | 15 Jul | ||
| 662 | Chris Hinds - Councilmember, Denver City Council District 10Paid for by City and County of Denver | Public body | None | None | 2 | $199 | ~17K | 30 Jun | ||
| 663 | French Broad River Metropolitan Planning Organization | Public body | None | None | 2 | $199 | ~18K | 26 Jun | ||
| 664 | We AR BryantPaid for by City of Bryant | Public body | None | None | 2 | $199 | ~28K | 25 Jun | ||
| 665 | Sioux Falls Housing And Redevelopment Commission Paid for by Sioux Falls Housing and Redevelopment Commission | Public body | None | None | 2 | $199 | ~26K | 20 May | ||
| 666 | Think Blue MainePaid for by Cumberland County Soil & Water Conservation District | Public body | None | None | 2 | $199 | ~30K | 11 May | ||
| 667 | City of Costa Mesa | Public body | None | Ballot measure, CA | 4 | $198 | ~11K | 21 Oct | ||
| 668 | City of Indian Wells- GovernmentPaid for by City of Indian Wells | Public body | None | Ballot measure, CA | 4 | $198 | ~13K | 13 Oct | ||
| 669 | Bannock CountyPaid for by BANNOCK COUNTY IDAHO | Public body | None | None | 4 | $198 | ~60K | 26 Sep | ||
| 670 | Charlotte Department of TransportationPaid for by City of Charlotte | Public body | None | None | 4 | $198 | ~20K | 8 Sep | ||
| 671 | Flagstaff City GovernmentPaid for by City of Flagstaff | Public body | None | Ballot measure, AZ | 1 | $150 | ~12.5K | 26 Oct | ||
| 672 | Ysleta ISDPaid for by Ysleta Independent School District | Public body | None | Ballot measure, TX | 1 | $150 | ~17.5K | 14 Oct | ||
| 673 | Braidwood Fire Protection District | Public body | None | Ballot measure, IL | 1 | $150 | ~12.5K | 11 Oct | ||
| 674 | City of SearcyPaid for by CITY OF SEARCY | Public body | None | None | 1 | $150 | ~22.5K | 8 Oct | ||
| 675 | City of Longview | Public body | None | None | 1 | $150 | ~65K | 6 Oct | ||
| 676 | Commissioner David O'KeefePaid for by Leon County BOCC | Public body | None | None | 1 | $150 | ~17.5K | 11 Sep | ||
| 677 | Elliot Kolkovich, Summit County Prosecutor | Public body | None | None | 1 | $150 | ~22.5K | 20 Aug | ||
| 678 | Monroe City | Public body | None | None | 1 | $150 | ~12.5K | 19 Aug | ||
| 679 | Hamilton County, Indiana | Public body | None | None | 1 | $150 | ~12.5K | 12 Aug | ||
| 680 | Council President Nelson EsparzaPaid for by City of Fresno, District 7 Office of Councilmember Nelson Esparza | Public body | None | None | 1 | $150 | ~75K | 7 Aug | ||
| 681 | Citizen Potawatomi Nation | Public body | None | None | 1 | $150 | ~3.5K | 3 Aug | ||
| 682 | San Marcos Emergency ServicesPaid for by CIty of San Marcos | Public body | None | None | 1 | $150 | ~17.5K | 28 Jul | ||
| 683 | Abbey Ajayi, Broward County Tax Collector | Public body | None | None | 1 | $150 | ~22.5K | 27 Jul | ||
| 684 | City of Paramount | Public body | None | None | 1 | $150 | ~27.5K | 22 Jul | ||
| 685 | Comptroller of Maryland | Public body | None | None | 1 | $150 | ~37.5K | 16 Jul | ||
| 686 | Greater Lansing Regional Committee for Stormwater Management (GLRC)Paid for by Greater Lansing Regional Committee for Stormwater Management | Public body | None | None | 1 | $150 | ~27.5K | 9 Jul | ||
| 687 | Clay County Supervisor of Elections FloridaPaid for by Clay County Supervisor of Elections | Public body | None | None | 1 | $150 | ~17.5K | 8 Jul | ||
| 688 | Klamath Irrigation District | Public body | None | None | 1 | $150 | ~12.5K | 15 Jun | ||
| 689 | Assemblymember Dr. Darshana PatelPaid for by California State Assembly | Public body | None | None | 1 | $150 | ~17.5K | 15 Jun | ||
| 690 | City of St. Martinville | Public body | None | None | 1 | $150 | ~17.5K | 12 Jun | ||
| 691 | Port of San DiegoPaid for by SAN DIEGO UNIFIED PORT DISTRICT | Public body | None | None | 1 | $150 | ~9.5K | 1 Jun | ||
| 692 | City of Victoria, Texas - GovernmentPaid for by City of Victoria | Public body | None | None | 1 | $150 | ~27.5K | 28 May | ||
| 693 | City of Pueblo, Colorado - City GovernmentPaid for by PUEBLO, CITY OF | Public body | None | None | 1 | $150 | ~17.5K | 19 May | ||
| 694 | Bastrop ISDPaid for by Bastrop Independent School District | Public body | None | Ballot measure, TX | 3 | $149 | ~34.5K | 26 Oct | ||
| 695 | Parkway SchoolsPaid for by PARKWAY SCHOOL DISTRICT | Public body | None | Ballot measure, MO | 3 | $149 | ~22.5K | 9 Oct | ||
| 696 | Adams County Government, COPaid for by Adams County Government | Public body | None | None | 3 | $149 | ~18.6K | 2 Sep | ||
| 697 | Jefferson County Clerk David YatesPaid for by JEFFERSON COUNTY CLERK | Public body | None | None | 3 | $149 | ~24K | 26 Aug | ||
| 698 | City of Auburn, AL - City GovernmentPaid for by City of Auburn | Public body | None | Local, AL | 3 | $149 | ~42.5K | 19 Aug | ||
| 699 | International Institute | Public body | None | None | 3 | $149 | ~1.6K | 10 Aug | ||
| 700 | Jackson County Circuit Clerk - IL | Public body | None | None | 3 | $149 | ~7.5K | 29 Jul | ||
| 701 | Cuero City GovernmentPaid for by City of Cuero | Public body | None | Local, TX | 3 | $149 | ~30.5K | 16 Jul | ||
| 702 | FDOT Central Florida | Public body | None | None | 3 | $149 | ~47.5K | 3 Jul | ||
| 703 | Councilwoman Misty D. SpearsPaid for by City of San Antonio Council District 9 | Public body | None | None | 3 | $149 | ~52.5K | 2 Jul | ||
| 704 | City of Soldotna | Public body | None | None | 3 | $149 | ~4.1K | 8 Jun | ||
| 705 | County of Union, New JerseyPaid for by County of Union | Public body | None | None | 3 | $149 | ~14K | 21 May | ||
| 706 | Northwest Arkansas Regional Planning Commission | Public body | None | None | 3 | $149 | ~8.5K | 18 May | ||
| 707 | Hillsborough TPO | Public body | None | None | 3 | $149 | ~37.5K | 8 May | ||
| 708 | Project ECHO | Public body | None | None | 3 | $149 | ~285K | 6 May | ||
| 709 | Lakeville Area Schools | Public body | None | Ballot measure, MN | 3 | $149 | ~6.5K | 5 May | ||
| 710 | West Essex Regional School District | Public body | None | Ballot measure, NJ | 2 | $99 | ~8K | 24 Oct | ||
| 711 | Legislator Scott P. StraussPaid for by Nassau County Legislature | Public body | None | None | 2 | $99 | ~7K | 21 Oct | ||
| 712 | City of Creve Coeur, MO - GovernmentPaid for by City of Creve Coeur | Public body | None | Ballot measure, MO | 2 | $99 | ~4K | 19 Oct | ||
| 713 | Marina Coast Water District | Public body | None | Ballot measure, CA | 2 | $99 | ~6.5K | 8 Oct | ||
| 714 | Michigan Department of Labor and Economic Opportunity | Public body | None | None | 2 | $99 | ~7K | 7 Oct | ||
| 715 | Foster Care Review Office | Public body | None | None | 2 | $99 | ~4K | 6 Oct | ||
| 716 | City Council, Rochester, New YorkPaid for by Rochester City Council | Public body | None | None | 2 | $99 | ~11K | 21 Sep | ||
| 717 | San Jose Clean Energy | Public body | None | None | 2 | $99 | ~10K | 18 Sep | ||
| 718 | Forest Preserve District of Will County | Public body | None | None | 2 | $99 | ~13K | 3 Sep | ||
| 719 | Oregon Patient Safety Commission | Public body | None | None | 2 | $99 | ~27K | 2 Sep | ||
| 720 | 988 South Carolina | Public body | None | None | 2 | $99 | ~45K | 2 Sep | ||
| 721 | Assemblymember Juan CarrilloPaid for by California State Assembly | Public body | None | None | 2 | $99 | ~14K | 28 Aug | ||
| 722 | San Bernardino County Animal Care | Public body | None | None | 2 | $99 | ~23K | 17 Aug | ||
| 723 | Columbia County Supervisor of Elections OfficePaid for by Columbia County Supervisor of Elections | Public body | None | None | 2 | $99 | ~45K | 17 Aug | ||
| 724 | Staten Island Borough President Vito J. FossellaPaid for by Office of the Staten Island Borough President | Public body | None | None | 2 | $99 | ~6K | 13 Aug | ||
| 725 | Regional Transportation Authority - RTAPaid for by Regional Transportation Authority | Public body | None | None | 2 | $99 | ~14K | 11 Aug | ||
| 726 | New York State Department of Transportation | Public body | None | None | 2 | $99 | ~20K | 11 Aug | ||
| 727 | Yukon, OK Economic DevelopmentPaid for by City of Yukon | Public body | None | None | 2 | $99 | ~4K | 10 Aug | ||
| 728 | What's Happening MoCo? A PodcastPaid for by County Cable Montgomery | Public body | None | None | 2 | $99 | ~4K | 2 Jun | ||
| 729 | South Carolina State Library | Public body | None | None | 2 | $99 | ~8K | 19 May | ||
| 730 | City of Sun Prairie, Wisconsin, USAPaid for by City of Sun Prairie | Public body | None | None | 1 | $50 | ~1.5K | 23 Oct | ||
| 731 | City of WoodlandPaid for by City Of Woodland | Public body | None | None | 1 | $50 | ~8.5K | 15 Oct | ||
| 732 | City of Edgerton, Kansas GovernmentPaid for by City of Edgerton | Public body | None | None | 1 | $50 | ~5.5K | 14 Oct | ||
| 733 | Legislator Michael J. GiangregorioPaid for by Nassau County Legislature | Public body | None | None | 1 | $50 | ~2.5K | 13 Oct | ||
| 734 | Council Vice President Tyler MaxwellPaid for by Office of Fresno City Councilmember Tyler Maxwell | Public body | None | None | 1 | $50 | ~22.5K | 12 Oct | ||
| 735 | City of San Luis, Arizona | Public body | None | None | 1 | $50 | ~1.5K | 1 Oct | ||
| 736 | City of Oceanside - GovernmentPaid for by City of Oceanside | Public body | None | None | 1 | $50 | ~4.5K | 1 Oct | ||
| 737 | Pierce County | Public body | None | None | 1 | $50 | ~549.5 | 18 Sep | ||
| 738 | West Valley Stormwater AuthorityPaid for by West Valley Clean Water Program Authority | Public body | None | None | 1 | $50 | ~1.5K | 17 Sep | ||
| 739 | City of Peoria, Arizona GovernmentPaid for by City of Peoria, Arizona | Public body | None | None | 1 | $50 | ~17.5K | 3 Sep | ||
| 740 | Salt Lake City District 1Paid for by Salt Lake City Council | Public body | None | None | 1 | $50 | ~6.5K | 1 Sep | ||
| 741 | Wells County Area Plan Commission | Public body | None | None | 1 | $50 | ~6.5K | 28 Aug | ||
| 742 | Village of Bensenville | Public body | None | None | 1 | $50 | ~7.5K | 28 Aug | ||
| 743 | City of Aberdeen | Public body | None | None | 1 | $50 | ~27.5K | 27 Aug | ||
| 744 | City of Norwalk, California - City Hall | Public body | None | None | 1 | $50 | ~8.5K | 25 Aug | ||
| 745 | King County, Washington - GovernmentPaid for by King County, WA | Public body | None | None | 1 | $50 | ~3.5K | 24 Aug | ||
| 746 | City of Paris-MunicipalityPaid for by City of Paris | Public body | None | None | 1 | $50 | ~9.5K | 13 Aug | ||
| 747 | Calumet Township | Public body | None | None | 1 | $50 | ~12.5K | 8 Aug | ||
| 748 | Village of Glenwood | Public body | None | None | 1 | $50 | ~549.5 | 8 Aug | ||
| 749 | Lake Lure & the Blue Ridge Foothills in Rutherford County NC | Public body | None | None | 1 | $50 | ~22.5K | 6 Aug | ||
| 750 | Assemblymember Diane PapanPaid for by California State Assembly | Public body | None | None | 1 | $50 | ~549.5 | 7 Aug | ||
| 751 | Ashtabula County Board of Elections | Public body | None | None | 1 | $50 | ~5.5K | 3 Aug | ||
| 752 | City of St. Louis Park, MinnesotaPaid for by City of St. Louis Park | Public body | None | None | 1 | $50 | ~12.5K | 28 Jul | ||
| 753 | Wright Memorial Public Library | Public body | None | None | 1 | $50 | ~4.5K | 11 Jul | ||
| 754 | King Conservation District | Public body | None | None | 1 | $50 | ~49.5 | 6 Jul | ||
| 755 | NYSDOH - New York State Health Department | Public body | None | None | 1 | $50 | ~1.5K | 26 Jun | ||
| 756 | City of Sachse, Texas Government | Public body | None | None | 1 | $50 | ~549.5 | 18 Jun | ||
| 757 | City of Bozeman | Public body | None | Ballot measure, MT | 1 | $50 | ~9.5K | 8 Jun | ||
| 758 | Indiana University | Public body | None | None | 1 | $50 | ~2.5K | 22 May | ||
| 759 | City of Tomball | Public body | None | None | 1 | $50 | ~12.5K | 21 May | ||
| 760 | Southwest Florida Water Management District | Public body | None | None | 1 | $50 | ~3.5K | 19 May | ||
| 761 | Larimer County Department of Health and Environment | Public body | None | None | 1 | $50 | ~549.5 | 18 May | ||
| 762 | MDEQPaid for by Mississippi Department of Environmental Quality | Public body | None | None | 1 | $50 | ~12.5K | 18 May | ||
| 763 | Nebraska Children's CommissionPaid for by Nebraska Children’s Commission | Public body | None | None | 1 | $50 | ~12.5K | 8 May | ||
| 764 | City of Waycross, GovernmentPaid for by The City of Waycross | Public body | None | None | 1 | $50 | ~549.5 | 8 May |
Spend and impressions are midpoints of Meta’s ranges, impressions capped at “1M+” per ad. Type, side and race come from a model reading each ad; a page shows the side and race most of its spend went to. Attack is the share of a page’s classified ads that attack a named opponent, shown from five ads. See the methodology.