United States 2026 · Every advertiser
Yes on Proposition 42
This page ran 869 paid political ads on Facebook and Instagram between 17 September 2026 and 26 October 2026. Meta reports $2.7–3.4M of spend, which makes it the 14th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: Ballot measures. Paid for by Yes on 42 – Protect Retirement & Life Savings, a coalition of retirees, blue-collar workers, seniors, veterans, small businesses & taxpayers.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
869
ads
$3.1M
reported spend, range $2.7–3.4M
0.0%
of spend on federal races
$50
median spend per ad
Spend by week the ad started
Tone
Share of the 292 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- our politicians$12.2K
- los políticos de Sacramento$2.3K
- politicians$2.2K
- Sacramento$796
- California Lawmakers$99
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Ballot measures 100%.
Spend by ad language: English 4.3%, Spanish 3.9%, Vietnamese 1.1%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
La proposición 42 impide que los políticos te cobren impuestos a tu retiro, con una protección constitucional que prohíbe nuevos impuestos a la jubilación y ahorros. Únete a veteranos, bomberos y sindicatos para proteger lo que has ganado con esfuerzo: vota SÍ a la 42.
20 October 2026 · Yes on Proposition 42 · $90–100K · 1M+ impressions · Promotional · Ad LibrarySpanish
Người California không kham nổi thuế trên hưu trí và tiết kiệm. CÓ cho Dự Luật 42 để chặn thuế hưu trí của bạn.
13 October 2026 · Yes on Proposition 42 · $20–25K · 1M+ impressions · Promotional · Ad Library
Khi đã có thuế tài sản cá nhân, rất dễ đổi người phải trả. Dự Luật 42 đóng cửa đó trong Hiến Pháp.
13 October 2026 · Yes on Proposition 42 · $10–15K · 1M+ impressions · Promotional · Ad Library
加州人負擔不起對退休金和儲蓄徵稅。贊成42號提案，阻止政客對你的退休金徵稅。
13 October 2026 · Yes on Proposition 42 · $8–9K · 1M+ impressions · Ad Library
Californians already pay enough taxes. The idea that our politicians now want to tax our retirement is crazy. Vote YES on Prop. 42 to protect your retirement.
24 October 2026 · Yes on Proposition 42 · $7–8K · 400K+ impressions · Attack · Ad Library
加州人负担不起对退休金和储蓄征税。赞成42号提案，阻止政客对您的退休金征税。
13 October 2026 · Yes on Proposition 42 · $5–6K · 700K+ impressions · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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