United States 2026 · Every advertiser

Yes on Proposition 37

This page ran 122 paid political ads on Facebook and Instagram between 29 September 2026 and 26 October 2026. Meta reports $152.3–194.1K of spend, which makes it the 436th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: Ballot measures. Paid for by Yes on 37, California Homeownership.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

122

ads

$173.2K

reported spend, range $152.3–194.1K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

5 Oct
 Spend still counting
2 Nov

Tone

Promotional
100%

Share of the 119 ads with text that our model classified. Attack ads name an opponent.

Topics

Economy & cost of living
100%
Infrastructure & energy
20%
Candidate profile
2.5%

Spend by race: Ballot measures 100%.

Spend by ad language: English 95%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Prop 37 lowers the cost of buying a home. Endorsed by the Democratic Party.

    23 October 2026 · Yes on Proposition 37 · $35–40K · 1M+ impressions · Promotional · Ad Library

  • YES on Prop 37. YES for California Home Ownership.

    29 September 2026 · Yes on Proposition 37 · $15–20K · 1M+ impressions · Promotional · Ad Library

  • Prop 37 lowers the cost of buying a home in Los Angeles County

    24 October 2026 · Yes on Proposition 37 · $9–10K · 1M+ impressions · Promotional · Ad Library

  • Prop 37 lowers the cost of buying a home

    22 October 2026 · Yes on Proposition 37 · $8–9K · 1M+ impressions · Promotional · Ad Library

  • Prop 37 lowers the cost to buy a home.

    26 October 2026 · Yes on Proposition 37 · $6–7K · 500K+ impressions · Ad Library

  • Prop 37 lowers the cost of buying a home in Orange County

    25 October 2026 · Yes on Proposition 37 · $3.5–4K · 500K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Yes on Proposition 37: political ads on Facebook and Instagram before the 2026 US midterms · Vipima