United States 2026 · Every advertiser

Yes On Prop 40

This page ran 180 paid political ads on Facebook and Instagram between 20 July 2026 and 26 October 2026. Meta reports $336.4–415K of spend, which makes it the 197th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: Ballot measures. Paid for by Yes on 40 - Billionaire Tax Now - No on 41 & 42, Sponsored by Service Employees International Union - United Healthcare Workers West.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

180

ads

$375.7K

reported spend, range $336.4–415K

0.0%

of spend on federal races

$850

median spend per ad

Spend by week the ad started

3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
49%
Promotional
39%
Informational
11%

Share of the 180 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Jodi Hicks$18.9K
  • Billionaires$11.1K
  • Donald Trump$9.5K
  • Gavin Newsom$7.4K
  • billionaires$3.4K
  • billionaire greed$3.2K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Economy & cost of living
66%
Health
56%
Electoral process & turnout
7.2%
Corruption & governance
6.7%
Social protection
2.2%
Education
0.6%
Jobs & youth
0.6%
Infrastructure & energy
0.6%

Spend by race: Ballot measures 100%.

Spend by ad language: English 100%, Spanish 0.5%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Billionaires don't need another mansion to survive, but we all need healthcare. Tell your friends and family about Prop 40!

    11 August 2026 · Billionaire Tax Now · $70–80K · 600K+ impressions · Informational · Ad Library

  • Join Bernie Sanders in the movement to keep healthcare affordable for working Californians, and demand billionaires pay their fair share. #Yeson40 #NoOn41 #NoOn42 #BillionaireTaxNow

    26 October 2026 · Yes On Prop 40 · $20–25K · 1M+ impressions · Promotional · Ad Library

  • Tune out the misinformation and learn the truth about Prop 40. #YesOn40 #BillionaireTaxNow #NoOn41 #NoOn42

    26 October 2026 · Yes On Prop 40 · $20–25K · 500K+ impressions · Attack · Ad Library

  • In an emergency, every second counts. Vote Yes on 40 to keep our ERs open and save our kids.

    23 October 2026 · Yes On Prop 40 · $15–20K · 800K+ impressions · Promotional · Ad Library

  • Billionaires got tax cuts and we’re paying for it with our healthcare. Enough is enough. Vote YES on 40 and NO on 41 and 42.

    14 October 2026 · Yes On Prop 40 · $10–15K · 500K+ impressions · Attack · Ad Library

  • We think billionaires will survive a one-time 5% tax. Help us tax them this November by passing Prop 40. Volunteer today.

    11 August 2026 · Billionaire Tax Now · $8–9K · 80K+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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