We Are California

This page ran 266 paid political ads on Facebook and Instagram between 13 May 2026 and 26 October 2026. Meta reports $171.2–228.4K of spend, which makes it the 386th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: No specific race.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

266

ads

$199.8K

reported spend, range $171.2–228.4K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

1 Jun

6 Jul

3 Aug

7 Sep

5 Oct

Spend still counting

2 Nov

Tone

Attack

47%

Promotional

4.3%

Informational

49%

Share of the 253 ads with text that our model classified. Attack ads name an opponent.

Most attacked

Donald Trump$62.6K
Billionaires$9.5K
corporate billionaires$6.6K
billionaires$6.2K
The Trump administration$5.4K
They$3.6K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Electoral process & turnout

75%

Economy & cost of living

50%

Health

15%

Corruption & governance

14%

Security, crime & immigration

8.3%

Infrastructure & energy

7.9%

Education

2.8%

Jobs & youth

2.0%

Spend by race: No specific race 100%.

Spend by ad language: English 86%, Spanish 0.2%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

Trump has threatened to send ICE to the polls. He is trying to intimidate eligible voters. Keep ICE, and all intimidation, away from our polling places.
5 October 2026 · We Are California · $25–30K · 700K+ impressions · Attack · Ad Library
Protect voting to protect our neighbors, our kids, our public schools, our public lands, our libraries, and everything else we love about California. We’re looking for neighborhood vote protectors to become trained poll observers, to make sure our votes count. Come get trained, and tell a friend! Learn more and sign up at bit.ly/Vote-Protector.
30 September 2026 · We Are California · $10–15K · 1M+ impressions · Informational · Ad Library
Who is it? Remind them!!!
30 September 2026 · We Are California · $6–7K · 1M+ impressions · Ad Library
No one “earns” a billion dollars through hard work. They take a billion dollars by rigging the rules. We can rewrite them.
14 September 2026 · We Are California · $4.5–5K · 1M+ impressions · Attack · Ad Library
The Trump administration is threatening to send ICE agents to polling places. He can't stop California from voting. We have a plan. Get involved → bit.ly/VoteProtector
29 September 2026 · We Are California · $4–4.5K · 1M+ impressions · Attack · Ad Library
Trump is threatening to interfere with our November election. He can't stop California from counting every vote. We have a plan. Get involved → bit.ly/VoteProtector
29 September 2026 · We Are California · $4–4.5K · 1M+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

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