United States 2026 · Every advertiser

Voter Freedom

This page ran 210 paid political ads on Facebook and Instagram between 2 September 2026 and 21 October 2026. Meta reports $60–80.8K of spend, which makes it the 959th largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: No specific race. Paid for by Unite America Institute Inc.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

210

ads

$70.4K

reported spend, range $60–80.8K

0.0%

of spend on federal races

$350

median spend per ad

Spend by week the ad started

7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
5.7%
Informational
94%

Share of the 210 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • two private political parties$2.1K
  • Congress$1.5K

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Electoral process & turnout
97%
Corruption & governance
14%
Jobs & youth
2.9%

Spend by race: No specific race 100%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Just a small slice of voters is making a big impact on our elections. 🍕 In 2026, around 9% of voters effectively elected 88% of the U.S. House of Representatives. When primary turnout is low, a small group of voters can have a major influence on who ends up on the November ballot. Voting in November matters, but understanding how primaries work in your state matters just as much. #VoterFreedom #OpenPrimaries #PrimaryElections #VoterChoice #ElectionReform

    21 October 2026 · Voter Freedom · $300 – $399 · 100K+ impressions · Informational · Ad Library

  • Just 7% of eligible voters effectively decide 87% of U.S. House seats. In many congressional districts, the real election happens during the primaries, long before November. When millions of independent voters are locked out of closed primaries, a small percentage of voters can have a major influence on who represents us. The fix is simple: Open primaries allow every voter to participate, and candidates have to appeal to a wider base. #VoterFreedom #OpenPrimaries #IndependentVoters #PrimaryE

    21 October 2026 · Voter Freedom · $300 – $399 · 90K+ impressions · Informational · Ad Library

  • Just 7% of eligible voters effectively decided 87% of U.S. House seats. In many congressional districts, the real election happens during the primaries, long before voters head to the polls in November. When such a small percentage of voters has this much influence, we have to ask: Is that really competition? #VoterFreedom #OpenPrimaries #PrimaryElections #VoterChoice #ElectionReform

    21 October 2026 · Voter Freedom · $300 – $399 · 100K+ impressions · Informational · Ad Library

  • Are Americans really as divided as we're being told? Millions of independent voters are locked out of closed primaries, leaving a small percentage of voters with more influence over who represents us. If we want better representation, we need better voting rules. Open primaries give more voters a voice. #VoterFreedom #OpenPrimaries #IndependentVoters #ElectionReform #BetterChoices

    21 October 2026 · Voter Freedom · $300 – $399 · 100K+ impressions · Informational · Ad Library

  • Voters don't fit in boxes. More voters are identifying as independent, outnumbering both Democrats and Republicans. People don't necessarily see themselves on one side or the other anymore. But in many states, independent voters can't vote in primary elections. And when the primary is the election, independents are left out of one of the most consequential elections in their district. #VoterFreedom #IndependentVoters #OpenPrimaries #VoterChoice

    15 October 2026 · Voter Freedom · $300 – $399 · 100K+ impressions · Informational · Ad Library

  • Voters don’t fit neatly into two boxes. More and more people don’t see themselves as simply Democrat or Republican. The walls between the two sides are dissolving, and voters aren’t necessarily tied to the political identity they grew up with. Voters are more than a political label. #VoterFreedom #IndependentVoters #BetterChoices #PoliticalIdentity

    15 October 2026 · Voter Freedom · $300 – $399 · 100K+ impressions · Informational · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Voter Freedom: political ads on Facebook and Instagram before the 2026 US midterms · Vipima