United States 2026 · Every advertiser

Vote YES on 3: All-Party Primaries

This page ran 214 paid political ads on Facebook and Instagram between 20 May 2026 and 26 October 2026. Meta reports $235.4–298.2K of spend, which makes it the 281st largest advertiser of the 24,034 pages in our data. Advertiser type: Group or campaign. Most of its spend took no side. Race: Ballot measures. Paid for by Coalition for Healthy Democracy.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

214

ads

$266.8K

reported spend, range $235.4–298.2K

0.0%

of spend on federal races

$150

median spend per ad

Spend by week the ad started

1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
7.7%
Promotional
86%
Informational
6.7%

Share of the 209 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • Beacon Hill$1.4K
  • politicians$599
  • Beacon Hill lawmakers$150

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Electoral process & turnout
100%
Corruption & governance
15%
Economy & cost of living
8.1%
Health
6.2%
Candidate profile
5.7%
Jobs & youth
0.5%
Infrastructure & energy
0.5%

Spend by race: Ballot measures 100%.

Spend by ad language: English 99%, English and Spanish 0.4%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • Politicians should have to compete for your vote, listen to your concerns, and deliver results. Vote YES on 3 for more competition and more accountability.

    13 October 2026 · Vote YES on 3: All-Party Primaries · $30–35K · 1M+ impressions · Promotional · Ad Library

  • You expect choices at the donut shop. You deserve real choices on your ballot, too. Vote YES on 3 to give fresh voices a fair shot and make politicians earn your vote.

    13 October 2026 · Vote YES on 3: All-Party Primaries · $30–35K · 1M+ impressions · Promotional · Ad Library

  • Your vote should never be taken for granted. Vote YES on 3 to open the door to fresh voices and new ideas, and make every candidate work for your support.

    13 October 2026 · Vote YES on 3: All-Party Primaries · $30–35K · 1M+ impressions · Promotional · Ad Library

  • When politicians know they’ll never face a serious opponent, they stop listening. Vote YES on 3 so your representative has to work for your vote.

    13 October 2026 · Vote YES on 3: All-Party Primaries · $30–35K · 1M+ impressions · Attack · Ad Library

  • “We the People” is supposed to mean something. Democracy works best when voters have real choices, not just the options a political party puts in front of them. All-party primaries challenge the idea that political parties should control who gets to compete for public office. More candidates. More competition. More accountability to the people politicians are supposed to represent.

    23 October 2026 · Vote YES on 3: All-Party Primaries · $20–25K · 1M+ impressions · Promotional · Ad Library

  • About 78% of races on the Massachusetts ballot this November have one name. Not one good option. One option. Question 3 fixes that with one all-candidate primary: every candidate on one ballot, every voter gets to vote, top two advance to November. Two names on your ballot instead of one. Vote yes on 3.

    23 October 2026 · Vote YES on 3: All-Party Primaries · $20–25K · 1M+ impressions · Promotional · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

Vote YES on 3: All-Party Primaries: political ads on Facebook and Instagram before the 2026 US midterms · Vipima