United States 2026 · Every advertiser
Troy "TJ" Welch
This page ran 8 paid political ads on Facebook and Instagram between 1 October 2026 and 20 October 2026. Meta reports $0 – $792 of spend, which makes it the 17,829th largest advertiser of the 24,034 pages in our data. Advertiser type: Candidate. Most of its spend took no side. Race: Local. Paid for by TJ Welch for Capitola City Council.
Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗
8
ads
$396
reported spend, range $0 – $792
0.0%
of spend on federal races
$50
median spend per ad
Spend by week the ad started
Tone
Share of the 8 ads with text that our model classified. Attack ads name an opponent.
Most attacked
- the city$50
Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.
Topics
Spend by race: Local 100%.
Spend by ad language: English 100%.
The costliest ads
The highest-spend ad of each distinct text, as it ran.
Our neighbors in Hollister are going through a tough time. Their city went years without completed financial audits. This summer they had to borrow from their sewer fund to keep the lights on, and they’ve laid off city workers. It’s a reminder that who runs your city matters. I spent my career as a Battalion Chief, where you plan for the worst and you don’t spend money you don’t have. On Council, I’ll bring that same approach to our budget: * TRANSPARENCY in how we spend your money. * NO B
20 October 2026 · Troy "TJ" Welch · $0 – $99 · 10K+ impressions · Promotional · Ad Library
Election Day is less than a month away! ✔️ Please forward this to someone in your network that may not know me. Every vote counts, and I appreciate your support. 🙏 I’m Troy “TJ” Welch, and I’m running for Capitola City Council. For 32 years, I served in the fire service, retiring as a Battalion Chief. I spent my career staying calm under pressure, managing resources wisely, and being accountable for the outcome. I want to bring that same steady hand to City Hall. This is home. Coni and I
19 October 2026 · Troy "TJ" Welch · $0 – $99 · 6K+ impressions · Promotional · Ad Library
Here’s a quick snapshot of where I stand on some of the critical issues that the next city council will be facing. I have done my homework, and with your input, am prepared to jump in and help! Capitola has been an amazing place to live and for my family to grow up, and I’d like to help keep it that way for generations. #fortheloveofcapitola 💙. Paid for by TJ Welch for Capitola City Council | FPPC# 1495454
15 October 2026 · Troy "TJ" Welch · $0 – $99 · 6K+ impressions · Promotional · Ad Library
I’m Troy “TJ” Welch, and I’m running for Capitola City Council. For 32 years, I served in the fire service, retiring as a Battalion Chief. I spent my career staying calm under pressure, managing resources wisely, and being accountable for the outcome. I want to bring that same steady hand to City Hall. This is home. Connie and I raised our family here, and now we’re watching our grandchildren grow up connected to this community too. We have some major battles to face in Capitola: Housing mand
6 October 2026 · Troy "TJ" Welch · $0 – $99 · 6K+ impressions · Promotional · Ad Library
For the love of Capitola, that’s why I’m running for City Council! I’m for flourishing local businesses, with resident’s quality of life in mind. Clean beaches and no drilling off our shores. Transparent government who is careful with your tax dollars. Thoughtful navigating of housing mandates to minimize impact on our town and our budget. For the love of Capitola, I hope can earn your vote. 💙 PAID FOR BY TJ WELCH CAPITOLA CITY COUNCIL | FPPC# 1495454
4 October 2026 · Troy "TJ" Welch · $0 – $99 · 10K+ impressions · Promotional · Ad Library
For the love of Capitola, that’s why I’m running for City Council! I’m for flourishing local businesses, with resident’s quality of life in mind. Clean beaches and no drilling off our shores. Transparent government who is careful with your tax dollars. Thoughtful navigating of housing mandates to minimize impact on our town and our budget. For the love of Capitoal, I hope can earn your vote. 💙 PAID FOR BY TJ WELCH CAPITOLA CITY COUNCIL | FPPC# 1495454
4 October 2026 · Troy "TJ" Welch · $0 – $99 · 0+ impressions · Promotional · Ad Library
Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.
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