United States 2026 · Every advertiser

The Watershed Observer

This page ran 33 paid political ads on Facebook and Instagram between 13 May 2026 and 20 October 2026. Meta reports $0 – $3.3K of spend, which makes it the 11,322nd largest advertiser of the 24,034 pages in our data. Advertiser type: Media. Most of its spend took no side. Race: No specific race.

Data from the Meta Ad Library, pulled 4 November 2026. Election on 3 November 2026. · Every ad of this page in Meta’s Ad Library ↗

33

ads

$1.6K

reported spend, range $0 – $3.3K

0.0%

of spend on federal races

$50

median spend per ad

Spend by week the ad started

1 Jun
6 Jul
3 Aug
7 Sep
5 Oct
 Spend still counting
2 Nov

Tone

Attack
33%
Promotional
24%
Informational
42%

Share of the 33 ads with text that our model classified. Attack ads name an opponent.

Most attacked

  • modern politics$198
  • Salisbury$149

Targets as the ads name them, by spend; the spellings of Donald Trump are counted together, other names as written.

Topics

Corruption & governance
48%
Candidate profile
36%
Security, crime & immigration
15%
Health
12%
Economy & cost of living
6.1%
Jobs & youth
6.1%
Electoral process & turnout
3.0%

Spend by race: Local 24%, No specific race 76%.

Spend by ad language: English 100%.

The costliest ads

The highest-spend ad of each distinct text, as it ran.

  • “Families have a life to live.” Wicomico County Council candidate Megan Outten on working families and bringing residents back into local government.

    20 October 2026 · The Watershed Observer · $0 – $99 · 100+ impressions · Promotional · Ad Library

  • “I’m a normal person. I pay rent every month.” Democratic Candidate Sarah Ashley talks housing, jobs, health care, collaboration and her campaign for Wicomico County Council District 6.

    7 October 2026 · The Watershed Observer · $0 – $99 · 1K+ impressions · Promotional · Ad Library

  • A transgender Texan woman has left the United States to seek asylum in Spain, fearing what the future holds for her at home. Now, she’s working to help other LGBTQ+ Americans find a way to start over abroad.

    17 September 2026 · The Watershed Observer · $0 – $99 · 0+ impressions · Informational · Ad Library

  • Just because a law is on the books doesn’t make it legal or constitutional. Our latest story examines how a Pennsylvanian was threatened with arrest for practicing their First Amendment rights.

    17 September 2026 · The Watershed Observer · $0 – $99 · 0+ impressions · Informational · Ad Library

  • A transgender Texan woman has left the United States to seek asylum in Spain, fearing what the future holds for her at home. Now, she’s working to help other LGBTQ+ Americans find a way to start over abroad. Link bio. Photo credit: @lgbtqfar

    18 August 2026 · The Watershed Observer · $0 – $99 · 0+ impressions · Informational · Ad Library

  • What happens when government rules exist outside public view? Salisbury’s “informal policies” raise questions for democracy.

    5 August 2026 · The Watershed Observer · $0 – $99 · 100+ impressions · Attack · Ad Library

Figures cover domestic political ads paid in dollars, from 4 May 2026. Spend is the sum of Meta’s range midpoints; impressions above one million are reported as “1M+”, so impression figures are floors. Each ad counts in the week its delivery started, with its lifetime spend at our last pull; ads still running before the vote are counted as of 31 October 2026.

Back to the United States report, both parties and every candidate or every advertiser.

The Watershed Observer: political ads on Facebook and Instagram before the 2026 US midterms · Vipima